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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role

So Fi is looking for a Principal Product Manager to lead the strategy, roadmap, and delivery of our home loans local market sales team. This role is pivotal in transforming how our local sales professionals, including Loan Officers, connect with So Fi members and manage in market relationships.

Join the forefront of our Home Lending Product & Platform transformation. While So Fi is a leading, fast-growing digital lender, we know that the local ecosystem remains absolutely critical to the home-buying journey. This creates a rare opportunity to own a true 0->1 launch, designing and standing up our first local market approach while simultaneously defining the long term product strategy. The role blends building and scaling with rapid learning: launching early, iterating quickly, and using data to continuously inform both product and business decisions. You will be crucial in launching our new in-market channel, specifically by empowering local loan officers to efficiently originate loans. This is a unique opportunity to build this channel from the ground up and redefine the in-market lending experience.

This role is inherently cross-functional—you will work closely with engineering, design, data science, user research, marketing, operations, finance, risk, legal, compliance and executive teams to set a product strategy, define, and prioritize features. You’ll play the critical role of bridging the technical and business worlds to deliver product enhancements that delight our members and drive our business forward. You will be expected to set ambitious goals, sweat the details and deliver with urgency.

What you’ll do

• Define and execute a groundbreaking product vision for truly disruptive innovation that sets the industry standard for in-market sale channels.

• Lead the evaluation, testing, and rapid rollout of cutting-edge technologies, including AI and intelligent automation, to dramatically boost in-market sales team capabilities, maximize throughput, and unlock sales capacity.

• Drive efficiency and effectiveness for our in-market sales organization by architecting scalable, auditable, and hyper-reliable solutions that eliminate friction and simplify complex, high-stakes workflows.

• Develop solutions that optimize local sales processes, elevate client interactions, and drive efficiency across lead management, opportunity tracking, and the entire loan origination lifecycle.

• Own, define and prioritize the product backlog for your engineering squad, writing detailed requirements and partnering closely with developers.

• Deeply immerse yourself in the day-to-day realities of our Business and Sales teams to master their processes, translating complex operational needs into intuitive, high-performance tooling

• Collaborate cross-functionally to align on requirements and timelines.

• Thrive in a high-velocity agile environment, making decisive trade-offs and delivering iteratively while maintaining laser focus on game-changing, long-term strategic objectives.

• Be a champion of So Fi’s values

What you’ll need

• Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field.

• 7+ years of product management.

• Demonstrated ability to translate complex sales workflows into simple, usable tools.

• Direct experience with in-market sales teams delivering solutions that empower the sales force and enhance client relationships.

• Strong understanding of mortgage processes and customer relationship technology to create a seamless pre-purchase and purchase experience.

• Familiarity with mortgage regulatory frameworks and comfort partnering closely with Legal and Compliance

• Excellent communication skills

• Strong analytical and data-driven mindset; able to dive into financial and operational metrics.

• Experience owning end-to-end product delivery, from discovery through launch and iteration.

• High bias for action and ownership—comfortable operating in ambiguous, cross-functional environments.

Nice to have

• Direct experience at a mortgage or HELOC broker, correspondent lender, or fintech home lending platform

• Experience working closely with licensed in market sales teams

• Experience working with operations leaders, compliance teams, and executive stakeholders.

Compensation and Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at So Fi page!
So Fi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
So Fi is committed to an inclusive culture. As part of this commitment, So Fi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.