Shopee
Shopee

Senior Associate, Marketing Projects AI & Automation - Marketing, Marketplace

직무마케팅
경력중급
위치Kuala Lumpur, Malaysia
근무오피스 출근
고용Experienced (Individual Contributor)
게시오늘
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포지션 소개

Responsibilities

Business Process Analysis & Solution Design

  • Partner with marketing leads across functions (user growth, campaigns, content, CRM, SEO, performance marketing) to understand current workflows and identify pain points
  • Assess processes end-to-end and recommend practical solutions — generative AI, workflow automation, or hybrid approaches
  • Build business cases for proposed AI/automation initiatives with clear impact projections (efficiency gains, cost savings, revenue uplift)
  • Evaluate and benchmark AI tools and platforms for fit, feasibility, and scalability
    PMO & Implementation
  • Own end-to-end project management for AI initiatives — scoping, timeline, stakeholder coordination, risk tracking, delivery
  • Coordinate across Marketing, Engineering, Data, Product, and Regional teams to keep projects on track
  • Maintain initiative trackers, milestones, and action items
  • Develop training materials, SOPs, and user guides to drive adoption among marketing end users
    Reporting & Communication
  • Prepare weekly status updates and quarterly business impact reports for HOD and C-suite
  • Translate technical progress into concise executive summaries: what was delivered, what impact was measured, what's next, what's blocked
  • Track and quantify outcomes with clear metrics — hours saved
    Continuous Improvement & Innovation
  • Stay current on AI/ML tools, trends, and best practices relevant to marketing and e-commerce
  • Proactively surface emerging capabilities that can be applied to marketing workflows
  • Champion a culture of experimentation and AI adoption within the team — run demos, share learnings, and encourage hands-on exploration

Requirements

  • 2–4 years of experience in project management, marketing operations, digital transformation, or technology delivery — preferably within marketing or e-commerce environments
  • Ability to understand business context, map processes, and translate operational needs into solution requirements
  • Proficiency in at least one of: Claude Enterprise, ChatGPT (Enterprise/Team), OpenAI Codex, or Python
  • Hands-on experience building, configuring, or managing AI/automation solutions (generative AI workflows, chatbots, process automation, or data pipelines)
  • Strong organizational skills — able to manage multiple workstreams and deadlines simultaneously
  • Clear written and verbal communication — comfortable presenting findings and recommendations to senior stakeholders (Director, VP, C-suite)
  • Innovative mindset with a bias toward action, experimentation, and practical problem-solving

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Shopee 소개

Kuala Lumpur

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