SEO Specialist

The SEO Specialist will help build Shopee’s online presence across all markets. He/she is a hands-on individual with proven experience in organic search and knowledgeable in the best practices for content strategy, link building, technical analysis, and performance analysis.

Responsibilities

• Work closely with the regional SEO team and other cross-functional teams to provide/execute SEO best

practices

• Perform ongoing keyword discovery, expansion and optimization

• Conduct competitive site analysis

• Monitor SEO performance with key metrics

• Develop and implement link-building strategies

• Work with editorial and marketing teams to drive SEO traffic in content creation through other digital marketing

channels like blogs

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for

target keywords

• Other SEO tasks and duties as assigned

Requirements

• Good understanding of technical SEO and content marketing best practices

• Experience in using SEO and website analytics tools like Google Search Console

and Bing webmaster tool, Screaming Frog, ahrefs.com, and Google Analytics

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Strong project management skills

• Sharp attention to details

• Ability to work independently and collaborate with cross-functional teams

• Good written and verbal communication skills in English

• Knowledge in Spanish language is a plus