Social Media Content Associate, ShopeeFood

Responsibilities

• uild up and develop Shopee Food Social Media platform
• Define communication strategy and develop content plans which are consistent with the brand identity, Shopee Food campaigns to engage with user
• Proactively spot trends, research new methods, new social media channels to apply for social platforms.
• Plan, execute, track & optimize Social Media performance ads across Shopee Food platforms (Meta ads, Tik Tok ads, Youtube ads). Provide recommendations to improve long-term marketing performance.
• Using analytical tools such as Social listening tool, Platform Insights (Meta, Tiktok, etc.) to monitor & evaluate the effectiveness of channels, contents and ensure performance.
• Working closely with a diverse team of marketers, designers, and business developers in a fast-paced environment to execute relevant tasks & ongoing projects.
• Leverage AI tools to support content creation, Design briefs, campaign reports, and data-driven insights.
• Do other tasks assigned by the line manager

Requirements

• Graduated from University and have at least 3 years of experience in developing Social Media platforms/building up social communities/ performance marketing
• Creative, proactive in updating trends and knowledge in social media, influencers & social networking.
• Strong logical and critical thinking, problem-solving skills
• Excellent written and verbal communication skills and deep understanding of social media management.
• Data & Performance driven. Capable of analyzing & driving good insights from data is a plus
• Good at using Microsoft Office (Word, Excel, PowerPoint).
• Having a basic mindset of design, the ability to use Picture/Video Editing Softwares is a plus
• Familiar with Food Delivery or E-commerce
• Good command of English in Reading, Writing & Speaking