Big Campaign Management (Shopee)

Responsibilities

• Manage the end-to-end planning and implementation of Shopee’s largest campaigns (Double Digit, Mid Month, Payday)
• Work closely with stakeholders from Marketing, Business Development, and Business Intelligence teams to ideate campaign mechanics (e.g. vouchers and deals), manage spending budget, plan in-app visibilities & out-app communications, and execute with all the working teams
• Analyze key commercial/marketing metrics to drive continual performance optimization and improve campaign efficiency
• Identify and explore new buyer-facing initiatives to grow the buyer base, commercial performance, or improve user experience of campaigns
• Post performance campaign analysis and deepdive on new initiatives

Requirements

• Minimum of 2 years work experience; experience in campaign marketing, e-commerce arm of brands, or business development would be a plus
• Detail-oriented, organized, and can independently manage own tasks
• Strong logical thinking and problem-solving skills; able to analyze issues / identify opportunities and turn them into recommendations.
• Good verbal and written communication skills; able to coordinate with multi-team stakeholders
• Proactive and can-do attitude; able to work under pressure in a fast-paced environment
• Good command of English