KOL Key Account Management Executive - Affiliates, Marketing

Responsibilities

• End-to-end management of larger KOL / KOC ecosystem in Shopee, including acquisition, incubation, relationship management, content ideation, and selecting content for social media
• Develop and maintain mass engagement to ensure they deliver engaging and effective content ideas for Shopee
• Plan, brainstorm and brief content via multiple communication touchpoints to promote key business objectives, including campaign awareness, educate new launches, and more
• Analyze influencer content performance and measure their success in promoting Shopee’s objectives
• Analyze Shopee content and activation performance to ensure right amount of content, effective content is served, efficacy of activation activities
• Ideate and execute on missions, challenges, and any other levers to keep activity rate high across all days of the month (campaign days and otherwise)
• Stay up to date with latest content trends to be adapted into Shopee campaigns

Requirements

• Bachelor’s degree in any field.
• Experience in mass program management would be an added advantage.
• Strong analytical skills, with proficiency in Microsoft Excel.
• Innovative problem-solving skills; able to dissect and identify problems and implement solutions accordingly.
• Team player with an aptitude for work and the drive to constantly outperform KPIs (Key Performance Indicators).
• Excellent command of English, with the ability to converse fluently in other languages (eg: Bahasa Melayu, Mandarin) will be an added advantage to effectively communicate with KOLs and internal stakeholders.