(Senior) Brand Partnership Associate - Business Development, Shopee

Responsibilities

Strategic Brand Media Partnership

• Own and steer annual and quarterly media Joint Business Planning (JBP) in alignment with brands’ commercial growth targets and Shopee’s platform priorities.
• Participate in Joint Business Planning activities with key brands and sellers to ensure we hit their targets (MS CIR) in line with the sales target.
• Translate GMV and growth objectives into actionable full-funnel media plans, ensuring efficient budget allocation across paid ads, affiliate, content, video, livestream, and on-/off-site solutions.

Media Investment Efficiency

• Act as the media efficiency owner, accountable for CIR (media investment % over GMV), channel-level ROAS, incremental performance, and budget efficiency.
• Guide brands and internal teams to optimize investment structure, pacing, and channel mix to achieve sustainable growth rather than short-term spend expansion.
• Identify efficiency gaps, diagnose root causes, and drive corrective actions through data and platform insights.

Media and Campaign Pitching, Planning, Tracking, and Execution

• Lead the pitching process to build customized server-side marketing proposals tailored to brand objectives, ensuring alignment with Shopee’s Marketing Solutions.
• Plan and manage marketing campaigns with an out-of-the-box and can-do attitude to create case studies while bringing satisfaction to brands.
• Conduct monthly and quarterly performance analyses using internal dashboards and data tools to track media and campaign effectiveness, identify growth opportunities, and provide strategic consultation to brands for future campaigns and investments.
• Prepare post-campaign reports and support the Administration team in completing the cash collection process.

Cross-Functional Collaboration

• Manage stakeholders, including other Marketing Solutions teams, the Business Development team, and the Brand team, to deliver the best results for campaigns and media investments.
• Provide a close feedback loop regarding the efficiency of current and new media solutions from brands to relevant functional teams for further improvement and support.

Requirements

• At least 4 years of work experience either in marketing or e-commerce industry, and have passion in e-commerce industry
• Strong understanding of digital marketing solutions (e.g Ads, Affiliate, Offsite- Google and Facebook ads), media planning, and O2O campaign execution.
• Experience in managing big brands’ marketing planning, budgets, performance tracking, media efficiency and reporting.
• Ability to operate effectively in a fast-paced, dynamic, and constantly changing environment.
• Strong analytical, problem-solving, and prioritization skills.
• Excellent communication and stakeholder management capabilities.
• Hands-on, proactive, and accountable with a strong sense of ownership.
• Team player with a positive attitude and willingness to learn and adapt.