Livestream Lead - Seller Programs, Campaign & Communication

Responsibilities

Leads seller programs, campaigns and communications in livestream:

Seller programs:

• Lead programs to increase seller adoption and enhance relationships with Shopee Live sellers in direct liaison with seller departments
• Actively propose recommendations to improve processes for Seller streamers and suggest innovative growth solutions to grow and retain seller streamers in Shopee Live
• Create reports to monitor performance of Shopee sellers and present to senior management
• Oversee work with agencies on negotiations and operations

Campaigns and communications:

• Manage overall campaign strategy for PH Shopee Livestream to improve performance of Shopee Live
• Coordination with internal stakeholders for campaign assets, vouchers, and coins requests
• Monitor the performance of campaigns including assets and Livestream entry points
• Handle internal and external communication of Shopee Live
• Oversee seller education programs

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, or any related field
• At least 5-6 years of experience in Marketing or PR
• Prior experience in e Commerce and livestream preferred
• Able to work independently and with a team
• A data-driven & analytical thinker
• Reliable and good team player who enjoys a fast-paced environment
• Excellent communication skills; must be proficient in both Filipino & English