Livestream KOL Talent Manager, Singapore Marketing

We are seeking a dynamic and results-driven individual to spearhead our Affiliate marketing efforts through KOL livestream management. This role is pivotal in building and maintaining strong relationships with top livestreamers and celebrities - driving livestream supply and conversions to meet commercial goals.

Responsibilities

• Relationship Management:

• Develop and maintain strong partnerships with top streamers to maximise livestream performance and drive conversions

• Strategy & Growth:

• Ideate and implement new strategies and amplification tactics to onboard streamers and accelerate their growth within Shopee Live

• Cross-functional Collaboration:

• Work closely with internal teams to execute strategic projects and improve operations

• External Partnerships:

• Collaborate with external agencies and Multi-Channel Networks (MCNs) to onboard and nurture streamers, ensuring sustained creator growth

• Performance Tracking & Optimisation:

• Track and analyse initiative performance, leveraging data-driven insights to refine strategies and enhance success metrics

• Competitive Analysis:

Monitor and analyse competitor campaigns to identify insights, trends, and opportunities that can strengthen our strategies

Requirements

• Bachelor’s degree in any field
• Strong communication and interpersonal skills
• Strong analytical and project management skills, with proficiency in Microsoft Excel
• Keen interest in social media marketing, influencer marketing, and the evolving digital marketing landscape
• Team player with an aptitude for work and the drive to constantly outperform KPIs
• Experience in livestream, talent management, client management, e-commerce and affiliate industry would be an added advantage