Marketing Communication (In-app) (Shopee)

Manage in-app visibility to maximize commercial impact including homepage banners, push notification, and responsible the management from end-to-end from creating the criteria, allocate the slots and sequence based on priority and impact, and performance reporting

Responsibilities

• Responsible for Shopee's push notification management from slot allocation, content creation, performance monitoring, feature improvement initiation
• Coordinate with all campaign owners and regional team with the ability to suggest appropriate visibility for each campaign / initiative types
• Define and build target user segments for content personalization to maximize relevance and commercial result
• Represent TH as a local PIC to work with regional team for new feature improvement

Requirements

• 1-3 years of experience in E-commerce, Content Operations, Digital Marketing, or App Operations. (Fresh Graduate is welcome.)
• Analytical Mindset : Comfortable working with data to understand user behavior and campaign performance
• Data-driven : able to make informative business decision based on sufficient data back-up and able to translate qualitative measures into a quantifiable metrics
• Able to work on simple automation process / tools to optimize team workload and reduce errors
• Has experience in working campaign operation