Merchant L&D Associate, ShopeeFood

Responsibilities

• Produce educational content and adapt merchant communications for each channel to ensure clear, engaging, and effective delivery
• Drive audience growth for the Merchant Education Hub (MEH) and other team programs, such as Webinars and Merchant Influencer initiatives, through organic and cross-channel distribution strategies
• Own the Merchant Education YouTube channel, including content planning, publishing, optimization, channel maintenance, and performance tracking
• Support SEO and CMS operations, including web publishing, metadata, tagging, internal linking, page quality, and content maintenance
• Monitor traffic, engagement, channel, and learning performance; identify gaps and recommend optimization actions
• Research market trends, content formats, channel practices, and user behavior to improve content reach and learning effectiveness
• Partner with Product and Tech teams to propose, test, launch, and improve website features and user journeys
• Assist the Line Manager with other assigned tasks

Requirements

• A Bachelor’s degree in communications, human resources, journalism, literature, marketing, or other related fields (essential)
• At least 1 year of experience in digital marketing, content distribution, channel management, website operations, merchant education, or a related field
• Experience in audience-facing content, organic growth, and cross-channel communications
• Basic proficiency in design tools such as Canva, Adobe Photoshop, or similar platforms is a plus
• Hands-on experience with SEO, web publishing, CMS tools, and website analytics platforms such as Google Analytics or Google Search Console
• Experience managing YouTube or a similar digital content channel is preferred
• Experience working with Product or Tech teams on feature requirements, testing, and launches is preferred
• Detail-oriented, well-organized, and able to manage multiple priorities
• Strong communication, presentation, research, and cross-functional collaboration skills
• Strong analytical skills with the ability to translate performance data into practical optimization actions
• Paid media or budget management experience is a plus