Senior Campaign Planning, Marketing - ShopeeFood

Responsibilities

• Own end-to-end campaign planning for the Enterprise segment, with a focus on SJBP brands, driving GMV and Order growth.
• Develop integrated campaign strategies across promotions, voucher schemes, and in-app visibility to support brand and business objectives.
• Partner with BD, BnP, BI, CP Ops, and Communications to translate campaign strategies into effective and timely execution.
• Monitor performance across the Enterprise segment and individual brands, identify performance gaps and growth opportunities.
• Translate data and performance insights into actionable optimization plans to improve brand performance and business outcomes.

Requirements

• 4+ years of relevant experience in Campaign Planning, Brand Planning, Category Management, Marketing, or related fields.
• Strong understanding of campaign and business performance metrics, including GMV, Orders, Traffic, and CR.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable business insights.
• Proficient in Excel/Google Sheets and PowerPoint/Google Slides.
• Strong stakeholder management and communication skills, with the ability to manage multiple priorities, collaborate cross-functionally, and drive execution in a fast-paced environment.