포지션 소개
Responsibilities
- Take ownership of the entire lifecycle of LINE channel communications, from conceptualization to execution.
- In charge of team's strategy recommendations based on analysis and hard data to optimize team's capabilities
- Responsible for team's reporting, analysis, and performance projections
- Conceptualize, craft compelling messages, and design impactful visuals for promotional materials distributed via LINE
- Handle the scheduling and timely execution of communications campaigns.
- Work closely with marketing and other cross-functional teams to own and manage campaign projects
- Track and analyze the performance of LINE communications. Utilize data insights to formulate communication strategies, optimize user engagement, and propose recommendations for continuous improvement.
Requirements
- A Bachelor’s degree in Marketing, Mass Communication, Public Relations or any other relevant field.
- Prior experience in marketing, copywriting, e-commerce, or channel marketing is a strong advantage.
- Experience with social media marketing platforms and tools, such as LINE OA Manager, is highly advantageous.
- Superb Thai written and verbal communication skills are essential; you must be able to write and create engaging copy that attracts users to the application.
- Professional English skills (reading/writing/listening/speaking).
- Strong analytical and presentation skills
- Meticulous attention to detail is a must, as all communications must be thoroughly proofread, accurate, and error-free.
- Strong project management, time management, and multitasking abilities.
- Ability to work both independently and collaboratively with internal and external teams.
