Senior Associate, Data Analytics - ShopeeFood (Demand Planning)

Responsibilities

• The Senior Associate, Growth Strategy & Planning plays a key role in driving Shopee Food’s business growth through maintaining growth product feature roadmap and cheap meal adoption.
• This role combines analytical thinking, marketing coordination, monitor localized trends, competitor movements and strategic planning to identify growth opportunities.
• The ideal candidate is data-driven, curious, and collaborative, with strong interest in marketing analytics, product minded and user behavior.
• Identify and evaluate new opportunities to grow Shopee Food user base.
• Support strategic initiatives to increase buyer and order frequency.
• Work with cross-functional teams to design and implement data-driven growth experiments and campaigns.
• Using data to identify to growth and highlight value-driven product features
• Partner with the marketing team to evaluate the quality and intent of visitors driven by various assets and channels.
• Develop and execute CRM initiatives to acquire new buyers, reactivate churned buyers, and retain active users.
• Coordinate marketing, communication, and voucher strategies to improve buyer engagement and loyalty.
• Monitor and analyze campaign results, user engagement metrics, and conversion rates.
• Translate data insights into actionable recommendations for growth and retention.

Requirements

• Bachelor’s degree in Statistics, Data Analytics or a related field.
• At least 2-3 years of working experience in any related data analytics background.
• Strong analytical and problem-solving skills with proficiency in Excel/Google Sheets; SQL is a plus.
• Excellent communication and presentation skills with ability to work cross-functionally.
• Highly organized, detail-oriented, and comfortable managing multiple priorities in a fast-paced environment.