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Industry Partner Go to Market Lead – Insurance

ServiceNow

Industry Partner Go to Market Lead – Insurance

ServiceNow

Addison

·

On-site

·

Full-time

·

1w ago

Required Skills

GTM Strategy

Partner Management

Business Development

Strategic Planning

Executive Communication

AI Integration

The Global Industries and Solution team brings the voice of the customer to the center of all we do resulting in outsized growth for Service Now in key industries and solution areas. As the Partner GTM lead for Insurance, you will develop and execute a GTM strategy aligned with key stakeholders (Industry GTM, Field, Product Marketing, GPC) focused on a subset of key partners across all channels. Your work will also be leveraged to scale and activate the industry across our ecosystem. \

This role will join our GI&S Partner GTM team and will collaborate with our partners and cross-functional stakeholders to design new GTM and commercial models to address the most important industry imperatives for our customers, accelerating Service Now’s growth to $20B and beyond.

This role requires deep industry expertise, strong strategic and operational capabilities, and a proven track record of delivering measurable results through a partner ecosystem. Success will be measured by the pipeline and revenue generated through the partner ecosystem.

What you will do in this role:

  • Employ an AI centric, AI first approach to GTM strategy and execution

  • Serve as a trusted advisor and business partner to the Industry GTM leader

  • Translate company vision and industry strategy into actionable partner GTM plans

  • Develop compelling recommendations, communicated in high-quality output

  • Lead cross-team forums to ensure alignment and outcomes

  • Deliver insights and intelligence to leaders and teams within and outside of GI&S

  • Help prioritize key projects and allocate resources effectively

  • Through established and new industry partner relationship identify areas of opportunity

  • Collaborate with partner executives to develop clear and actionable GTM plans

  • Ensure partner and Service Now executives are aligned on targets, metrics, governance

  • Lead initiatives to increase demand, grow and progress pipeline, and close deals

  • Lead joint business reviews with top partners

  • Lead the Industry Partner Pod

  • Serve as important conduit between GI&S and GPC for your industry

  • Coordinate and help break down silos and foster collaboration

  • Ensure timely execution and high-quality deliverables against priorities

  • Lead by example, demonstrating our company values

  • Ensure cross-team and cross-functional collaboration

  • Be a culture force-multiplier

  • 7+ years working for/ with Global System Integrators or Enterprise software companies

  • Proven experience working with a multiple channel partner ecosystem to drive results

  • insurance industry knowledge and experience highly preferred

  • Strong network of industry executives in both partner and client environments

  • Strong commercial and business acumen; proven results growing channel business

  • Demonstrated experience balancing strategy and execution in prior roles

  • Ability to integrate AI into work processes, decision-making, or problem-solving

  • Ability to align, localize and execute joint GTM strategy and multi-year business plans

  • Equally comfortable in business and technical discussions

  • Strong collaboration and influence skills at all levels

  • Expert level capability in developing and delivering executive-level communications (ppt)

  • Experience with the follow channels: SI, GSI, MSP, ISV, Resellers, and Hyperscalers

  • High energy, disciplined execution and prioritization skills

  • Self-directed, can multitask in fast-paced and often ambiguous environments

  • Bachelor’s degree required; consulting experience preferred

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to Service Now employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, Service Now may confirm the distance between your primary residence and the closest Service Now office using a third-party service.

Equal Opportunity Employer

Service Now is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), Service Now may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon Service Now obtaining any export license or other approval that may be required by relevant export control authorities.

From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — Service Now stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

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About ServiceNow

ServiceNow

ServiceNow, Inc. is an American software company that supplies a cloud computing platform for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy.

10,001+

Employees

Santa Clara

Headquarters

Reviews

3.9

25 reviews

Work Life Balance

3.2

Compensation

3.8

Culture

2.8

Career

3.5

Management

2.9

45%

Recommend to a Friend

Pros

Good compensation and benefits package

Learning opportunities and skill development

Work-life balance emphasis and flexible remote options

Cons

Toxic management and politics

Heavy bureaucracy and slow decision making

Layoffs and restructuring uncertainties

Salary Ranges

31 data points

Mid/L4

Senior/L5

Mid/L4 · Business Strategy Specialist

6 reports

$122,814

total / year

Base

$106,795

Stock

-

Bonus

-

$122,799

$123,878

Interview Experience

11 interviews

Difficulty

2.8

/ 5

Duration

14-28 weeks

Offer Rate

45%

Experience

Positive 18%

Neutral 82%

Negative 0%

Interview Process

1

Application Review

2

Phone Screen/Online Assessment

3

Technical Interview

4

Behavioral Interview

5

Final Round/Panel Interview

6

Offer

Common Questions

Coding/Algorithm

System Design

Behavioral/STAR

Technical Knowledge

Past Experience