Role Overview:

The M4 Senior Manager for Marketing Benelux is responsible for driving regional marketing strategy and execution across Belgium, Netherlands, and Luxembourg, ensuring alignment with the North marketing strategy while delivering impactful programmes that accelerate pipeline and growth. This role combines strategic planning with hands-on execution, balancing scale with local market relevance.

Key Responsibilities:

• Regional Strategy & GTM Alignment:

• Define and implement the Benelux marketing strategy in alignment with North regional priorities and global objectives.

• Partner with sales leadership to ensure marketing plans support go-to-market strategies and revenue targets.

• Programme Execution & Local Impact:

• Deliver integrated marketing campaigns and events (online and physical) that drive pipeline acceleration and adoption.

• Ensure programmes are scalable across Benelux while maintaining cultural and market-specific relevance.

• Stakeholder Engagement:

• Build strong relationships with sales, partners, and cross-functional marketing teams across Benelux.

• Act as the advocate for Benelux needs within the broader EMEA marketing organisation.

• Regional Alignment & Advocacy:

• Align closely with North marketing strategy and secure resources and support for Benelux initiatives.

• Represent Benelux priorities in regional planning forums and influence decision-making at senior levels.

• Budget Management:

• Own and manage the Benelux marketing budget, ensuring optimal allocation and compliance with financial guidelines.

• Monitor spend effectiveness and report on ROI for all major initiatives.

• 8+ years of experience in B2B marketing, with at least 3 years in a leadership role within technology or SaaS industries.

• Proven ability to develop and execute regional marketing strategies that drive growth and pipeline acceleration.

• Strong stakeholder management and influencing skills across multiple countries and functions.

• Expertise in budget planning and financial accountability.

• Excellent communication skills in English; proficiency in Dutch or French is a plus.

Preferred Attributes:

• Strategic thinker with strong operational execution capabilities.
• Ability to balance scale with local market impact.
• Collaborative leader who thrives in a matrixed organisation.
• Data-driven approach to decision-making and performance optimisation.

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Equal Opportunity Employer

Service Now is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

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