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Intern, EMEA CRM Business Strategy

ServiceNow

Intern, EMEA CRM Business Strategy

ServiceNow

Munich

·

On-site

·

Internship

·

1w ago

Required Skills

Strategic thinking

Data analysis

Communication

AI tools

Project management

Business strategy

About the team:

The EMEA CRM Business Strategy team operates at the intersection of strategy, sales, and customer impact. We work directly with Service Now’s largest customers and the CRM EMEA leadership team to set strategic direction, position Service Now CRM at the heart of customer transformation agendas, and drive measurable business outcomes. Think of us as a startup within Service Now – fast-paced, high-impact, and deeply connected to executive decision-making across the region.

About the role:

As an intern on our team, you will drive and support strategic programs and initiatives that directly influence how Service Now scales its CRM business across EMEA. This is not a traditional sales internship – you will own workstreams within cross-regional programs, build frameworks and tools that improve how our organisation operates, and prepare executive-level deliverables for senior leadership. You will also support select customer engagements where strategic positioning is critical. Expect exposure to senior leadership, cross-functional collaboration across sales, marketing, product, and alliances, and the opportunity to see your work shape real business outcomes.

Key Responsibilities:

  • Drive workstreams within key EMEA CRM strategic initiatives, including program planning, milestone tracking, stakeholder coordination, and progress reporting to leadership

  • Build and maintain operational tools, dashboards, and frameworks that improve how the CRM Business Strategy team scales across the region (e.g., intake processes, governance trackers)

  • Consolidate and synthesise complex information from multiple sources into clear, structured outputs for senior decision-makers

  • Conduct market and competitive research to inform CRM growth strategies by region and industry, and develop positioning materials that support go-to-market execution

  • Leverage AI tools to increase productivity and quality of deliverables – an AI-native mindset is essential

  • Create content for internal and external communications

  • Support select strategic customer engagements by preparing executive-ready briefing materials, business cases, and presentations for CxO-level audiences

  • Currently enrolled in a Bachelor’s programme in Business, Economics, Management, or a related field, preferably in an advanced stage of your studies

  • Prior internship or working student experience in a business environment (e.g., consulting, tech, corporate strategy, program/project management) – we value candidates who can hit the ground running

  • Strong analytical and structured thinking skills – ability to break down complex problems and present clear recommendations

  • Excellent communication skills in English (German is a plus); comfortable preparing materials for senior audiences

  • Proficiency with AI productivity tools (e.g., Claude, ChatGPT, Copilot) and a natural inclination to integrate AI into daily workflows

  • High degree of independence, ownership, and ability to drive programs and projects end-to-end with minimal supervision

  • Genuine passion for technology, enterprise software, and the CRM/customer engagement space

  • Strong team player who thrives in a fast-paced, collaborative environment

Why Work @ Service Now?

Here’s what our previous interns had to say:

  • Managers aren’t just leaders, they are mentors
  • We learn how to handle situations not necessarily related to work – no other company offers this kind of opportunity
  • Service Now has the fast pace of a startup, but the stability of a bigger company
  • There is plenty of room to grow and move up for go-getters and high achievers

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to Service Now employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, Service Now may confirm the distance between your primary residence and the closest Service Now office using a third-party service.

Equal Opportunity Employer

Service Now is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), Service Now may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon Service Now obtaining any export license or other approval that may be required by relevant export control authorities.

From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — Service Now stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

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About ServiceNow

ServiceNow

ServiceNow, Inc. is an American software company that supplies a cloud computing platform for the creation and management of automated business workflows. The company was founded in Santa Clara, California, United States, in 2003 by Fred Luddy.

10,001+

Employees

Santa Clara

Headquarters

Reviews

3.9

25 reviews

Work Life Balance

3.2

Compensation

3.8

Culture

2.8

Career

3.5

Management

2.9

45%

Recommend to a Friend

Pros

Good compensation and benefits package

Learning opportunities and skill development

Work-life balance emphasis and flexible remote options

Cons

Toxic management and politics

Heavy bureaucracy and slow decision making

Layoffs and restructuring uncertainties

Salary Ranges

31 data points

Mid/L4

Senior/L5

Mid/L4 · Business Strategy Specialist

6 reports

$122,814

total / year

Base

$106,795

Stock

-

Bonus

-

$122,799

$123,878

Interview Experience

11 interviews

Difficulty

2.8

/ 5

Duration

14-28 weeks

Offer Rate

45%

Experience

Positive 18%

Neutral 82%

Negative 0%

Interview Process

1

Application Review

2

Phone Screen/Online Assessment

3

Technical Interview

4

Behavioral Interview

5

Final Round/Panel Interview

6

Offer

Common Questions

Coding/Algorithm

System Design

Behavioral/STAR

Technical Knowledge

Past Experience