Principal Outbound Product Manager, CRM for Public Sector Products

• Employees can work remotely
• Full-time
• Employee Type: Regular
• Region: AMS - North America and Canada
• Work Persona: Flexible or Remote

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — Service Now stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

Company:

Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do.

People matter. Our people have a passion for learning, building, and innovating. Whether you’re an engineer, a sales professional, a finance professional, or anything in between, our roles aim to provide each person with meaningful impact and plenty of space to grow.

The Team:

The CRM and Industry Workflows business unit products enable organizations to create seamless customer experiences and drive fierce customer loyalty. Our products, Customer Service Management, Field Service Management, Sales and Order Management, CPQ and Industry verticalized solutions such as Public Sector Digital Services, deliver omnichannel customer engagement and operations while uniting the front, middle, and back office public sector mission teams to provide services, fulfill requests, resolve issues faster, and drive great experiences through our products.

The Role:

Outbound Product Managers are key to helping us scale as we continue to be one of the fastest-growing business units at Service Now. Outbound Product Managers combine a deep understanding of product capabilities, and market dynamics, with a passion for informing roadmap and helping our GTM, partner, and customer ecosystem understand the value delivered.

At Service Now, Outbound Product Managers collaborate closely with multiple cross-functional teams (including marketing, sales, solution consulting, pricing strategy and operations, customer outcomes, product success, and training and certification)

What you get to do in this role:

• Create high-quality enablement content that describes the value of the product innovation with a focus on AI workflows for public sector missions
• Develop a deep understanding of a document, customer use cases, and success outcomes to influence the product roadmaps
• Develop best practices and assets to drive product and AI adoption at scale, by customers and partners
• Drive public sector AI (generative, agentic) value & adoption strategy, including data strategy for missions, evaluations setup, and deployment best practices.
• Become a trusted resource to promote the public sector industry AI products vision with industry influencers, strategic partners, and research firms.
• Work closely with Inbound Product Management, Product Marketing, Product Success, and Global Partnerships and Alliances to define product strategy, release themes, go-to-market, and customer adoption plans.
• Support pricing and packaging efforts in close coordination with other BU stakeholders and corporate pricing to optimize market adoption of new products
• Define and execute new product launch strategy with relevant product, marketing, and GTM stakeholders and principals

Qualifications

• A public sector solutions background is required
• 8+ years of Product Management or related experience in a customer-facing role
• Deep experience with CRM or BPM applications or related workflows, specifically data models applied across multiple industry verticals or related is required
• Experience in configuring and shipping enterprise software/AI products is required
• Experience in developing evaluation metrics for AI products, deployment, and continuous improvement is ideal
• Agile mindset with the ability to manage risk, multiple priorities, and navigate uncertainty
• Excellent people and management skills to interact with customers, executive staff, colleagues, and cross-functional teams, and third parties
• Experience in Development/Functional Consulting functions is a plus
• Experience in using various AI tools to accelerate your product management productivity

For positions in this location, we offer a base pay of $166,500 - $291,400, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to Service Now employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, Service Now may confirm the distance between your primary residence and the closest Service Now office using a third-party service.

Equal Opportunity Employer

Service Now is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), Service Now may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon Service Now obtaining any export license or other approval that may be required by relevant export control authorities.

From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — Service Now stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.