Position Summary

Social and KOL are core content channels for Samsung - not just platforms for posting, but engines for storytelling, engagement, and cultural relevance.The Senior Executive, Social Content & KOL plays a critical role in bringing Samsung’s brand and campaigns to life through social-first, content-led execution. Working closely with the Social & KOL Lead, this role is responsible for developing, executing, and optimising social and creator content across always-on and campaign moments.
You will be hands-on in content development, creator coordination, and day-to-day execution, while developing the skills and judgment required to grow into a future leadership role within social and content.

Role and Responsibilities:

1.

Social Content Execution:

• Execute social and KOL content plans across always-on and campaign moments, aligned with overall brand and campaign strategies.
• Support the development and maintenance of the social and content calendar, ensuring timely, accurate, and high-quality delivery.
• Adapt content to be platform-native, culturally relevant, and audience-appropriate.
• Manage content execution across key social platforms (e.g. Instagram, TikTok, YouTube, X) ensuring best practices per platform and format

2.

Creator & KOL Support:

• Support the execution of creator and KOL collaborations, including content coordination, timelines, and asset delivery.
• Work with agencies and creators to ensure content meets brand guidelines, platform best practices, and compliance requirements.
• Assist in managing creator relationships to ensure smooth execution and consistency.

3.

Content Development & Quality Control:

• Collaborate with agencies and internal teams to develop compelling social content, including short-form video, static assets, and captions.
• Ensure content aligns with Samsung’s brand tone, visual identity, and creative standards before publishing.
• Conduct basic checks on assets to ensure accuracy, consistency, and readiness for deployment.

4.

Performance Tracking & Optimisatio:

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• Track social and KOL performance metrics (e.g. engagement, reach, views, basic efficiency metrics).
• Support reporting and post-campaign reviews, highlighting learnings and optimisation opportunities.
• Apply performance insights to refine an improve future content execution.
• Stay up to date with social trends, platform updates, and creator best practices to inform content execution and optimisation.

5. Cross-functional Collaboration

• Work closely with internal stakeholders (IMC, media, CRM, e Commerce, PR) to ensure smooth execution of social and content initiatives.
• Communicate clearly with internal teams and agencies to align on timelines, deliverables, and expectations.
• Support integrated campaigns by coordinating social and KOL deliverables across teams and partners.

6.

Operational & Process Discipline:

• Support day-to-day operational processes, including content approvals, asset management, and documentation.
• Ensure all content and assets adhere to Samsung’s compliance, brand, and security requirements.
• Maintain organised records of content, creators, and performance outputs.

Skills and Qualifications

• 2–4 years of experience in social media, content execution, influencer/KOL marketing, or digital marketing.

• Strong understanding of social platforms (e.g. Instagram, TikTok, YouTube, Facebook) and content formats.

• Hands-on experience working with agencies, creators, or content production teams.

• Detail-oriented, organised, and comfortable managing multiple timelines.

• Strong communication and collaboration skills.

• Curious, proactive, and eager to learn in a fast-paced environment

• Familiarity with social publishing and monitoring tools (e.g. Sprinklr)

• Basic social performance and reporting dashboards

• Strong eye for content quality and brand consistency

• High level of collaboration and responsiveness

• Risk management and compliance awareness

• Customer-centric mindset, with an understanding of audience needs and behaviours across platforms

• Accountability and ownership in execution

• Clear and structured working style

• Growing business and commercial awareness

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