Position Summary

Summary:

This role is responsible for leading online trade marketing efforts for Consumer Electronics (CE) with a focus on Digital Appliances (DA)l; including Home Appliances (HA) and Air Conditioners (AC). The position plays a key role in ensuring effective product visibility, pricing integrity, and promotional planning across Samsung’s online sales channels in Thailand. It also acts as a connector between category strategy and online retail execution during a period of market transformation.

Preferable on active personality and must not have barrier on close co-work with team / external team member / Superiors / stakeholders and outside resources.

Role and Responsibilities:

Key Responsibilities:

1. Channel Pricing Strategy and Governance

• Manage online pricing strategy across Samsung e Store, Pure Players, and 3PD platforms to ensure pricing competitiveness and consistency
• Monitor real-time price fluctuations and market trends to guide pricing actions and mitigate cross-channel conflicts
• Coordinate with product and sales teams to maintain healthy margins while adapting to external pricing pressures

1. Promotion Planning and Execution

• Design and lead campaign-level promotion strategies in collaboration with online sales and product marketing teams
• Tailor promotional schemes to each platform and category to support demand generation and sell-out velocity
• Review campaign performance and identify opportunities to improve promotional effectiveness and cost efficiency

1. Product Visibility and Online Merchandising

• Manage homepage placement, banner strategy, and storefront navigation for CE products across key online channels
• Collaborate with creative and media teams to ensure consistency in visual presentation, brand message, and seasonal priorities
• Propose adjustments based on performance data and evolving consumer behavior

1. Lifecycle and Launch Support

• Support product launches with coordinated visibility and pricing plans across key online platforms
• Drive focus models and clear slow-moving inventory through structured promotional pushes
• Ensure each product phase (launch, maturity, push-out) is supported with the right mix of trade tactics

1. Campaign Insights and Performance Monitoring

• Analyze campaign data (traffic, conversion, ASP, promo uptake) and provide post-campaign reviews
• Generate insights to inform future price and promotion strategies based on observed channel behavior
• Track category-level and SKU-level sell-through performance to guide adjustments in future planning

1. Cross-Team Collaboration and Stakeholder Management

• Act as the online trade marketing point of contact for internal stakeholders (Online Sales, BU Product Management, and Performance Marketing), agencies and external platforms
• Ensure online trade plans align with broader business goals and offline marketing efforts
• Contribute to integrated campaign planning with performance and media teams to maximize investment return

Skills and Qualifications

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field

• At least 5 years of experience in trade marketing, e Commerce, or sales operations, ideally within consumer electronics, appliances, or FMCG (Preferable on Trade marketing as priority)

• Strong understanding of Thailand’s e Commerce platforms and marketplace dynamics

• Proven experience in managing price positioning, promotional planning, and digital product visibility

• Data-driven mindset with strong Excel and campaign analysis skills

• Able to work cross-functionally with multiple internal and external stakeholders Effective communicator in both Thai and English Experience in new product launch coordination and category merchandising is a plus

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