Position Summary

Do you thrive on data, optimization, and impact? As our Performance & Optimization Team Lead, you bring strategy, insight, and leadership together to continuously improve performance across channels and customer journeys. You work closely with specialists and cross-functional teams to turn data into actionable insights and drive measurable growth across the full online funnel.

Role and Responsibilities

How do you make a difference

This role has been created following a reorganization of the e Store team, during which several activities were centralized. As a result, the department structure and responsibilities have evolved to strengthen performance-driven, data-led growth across the online funnel.

As Performance & Optimization Team Lead, you drive continuous improvement across the full customer journey together with a team of specialists. You are responsible for monitoring and interpreting performance across the funnel, identifying performance shifts early, uncovering underlying drivers, and guiding the prioritization of optimization initiatives across channels.

You work closely with the Data, Online Marketing, and Go-To-Market teams to ensure insights are translated into measurable, data-driven improvements across all e Store activities. In this role, you lead and coach specialists in SEO & GenAI, experimentation & personalization, daily performance monitoring, and customer journey optimization, ensuring all disciplines operate in an integrated, insight-led way with a strong focus on performance impact.

Key Responsibilities

• Performance Strategy & Optimization
• Define, own, and execute a continuous optimization roadmap across traffic, engagement, and conversion levers.
• Team Leadership & Enablement
• Lead and coach a team of four specialists, fostering collaboration, clear prioritization, and a strong performance culture driven by data and impact.
• Performance Monitoring & Insight Generation
• Provide early visibility into performance trends and shifts across the funnel, identify root causes, and translate insights into actionable optimization opportunities.
• Insight Communication & Execution
• Clearly communicate insights, recommendations, and priorities to relevant stakeholders and actively drive follow-through on agreed actions.

Your Team

As our Performance & Optimization Team Lead, you are part of the E-store Online Marketing organization (23 professionals), structured into four teams — Go-to-Market, Online Marketing, Performance & Optimization, and Online Execution — all working together to drive digital growth. In this hands-on role, you combine strategic ownership with execution, lead a small team of four specialists, and report to the Online Marketing Manager while collaborating closely with the other domain managers.

What you bring

For the role of Performance & Optimization Team Lead, we are looking for a strategic and analytical professional who is motivated by measurable impact and continuous improvement. You feel at home at the intersection of data, technology, and business, and you enjoy turning complex insights into clear, actionable opportunities across the funnel.

You naturally recognize patterns and performance drivers in data, helping you anticipate shifts and uncover optimization potential. With a structured and persuasive communication style, you build trust and create shared ownership for performance outcomes. You also bring a strong foundation in digital performance disciplines.

We also request:

• A completed Bachelor’s degree in Marketing, Business, Analytics, or a related field
• At least 5 years of relevant work experience, of which a minimum of 2 years in a leadership role, in a performance, optimization, or growth-focused role within a digital or e-commerce environment
• Demonstrated experience in leading or coordinating cross-functional optimization initiatives or teams
• Strong stakeholder management skills and the ability to influence decision-making at multiple levels
• Professional proficiency in both Dutch and English, spoken and written

What’s in it for you?

• Competitive compensation & benefits package to reward you for your work in supporting our company to grow. Including health insurance, 100% reimbursed by Samsung, 6% personal contribution to pension and an internet allowance of €29.42 per month.
• Bonus system where you can earn up to an extra monthly salary per quarter.
• Annual incentive: up to 0,5 months' salary
• A position for 40 hours a week.
• A company (lease)car
• 25 vacation days + Good Friday and the possibility to buy 5 extra vacation days.
• Telephone from Samsung with unlimited calling and 10GB data, within the EU and a Laptop of Samsung.
• Working hybrid with at least 3 days at the office, so you can optimize your workflow and enjoy the best of both worlds.
• The possibility to use the company restaurant, where you can enjoy an extensive lunch for a competitive price and even freshly prepared evening meals by our Samsung chef to take home every day. Discount on the purchase of Samsung products via our employee portal, up to a purchase amount of €2,500 per year
• Extensive Development, Health & Wellbeing programs (for example Samsung University, young talent & leadership programs, we have our own fitness on site, we have an online mental health portal, personal gym sessions which you can join and many more because we care about your development and wellbeing).

About us

Our story begins in 1969, when Samsung saw the light of day with the ambition to help people achieve the impossible. After more than 50 years, we are still innovating and creating boundless technology that helps people make the impossible possible. We remain driven by our purpose, which is why we put people and what they care about at the center of everything we create.

We do this by staying true to our global values.

• Human experiences (We put people first, at the center of everything we do).
• Progressive Innovation (We are constantly finding new ways to improve the way people live by creating inventive products and services).
• Rebellious Optimism (We challenge ourselves and the status quo to change the world).
• Integrity & transparency (We always strive to do the right thing by being open and honest with our customers and partner ecosystem).
• Social improvement (We believe that technology should benefit everyone. It should be accessible, sustainable and used for good).

Ready to drive innovations as our next Performance & Optimization Team Lead? Join us and make an impact, apply today!

Skills and Qualifications

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