Senior Manager, Global Brand Marketing Strategy & Operations

Job Category

Marketing & Communications:

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is one of the most innovative and fastest-growing technology companies. Our brand, our marketing, and our culture are all just as dynamic as our business. The Global Brand Marketing team is rethinking how brand marketing operates—faster, simpler, and smarter. We are looking for a Senior Manager to help run the business of Brand Marketing: bringing structure where there's complexity, focus where there's noise, and follow-through where execution matters most.

This role sits at the center of the organization, partnering closely with Brand leadership and cross-functional teams to connect strategy to execution, operate the planning and performance engine, and ensure the organization delivers against its highest-priority goals. This position reports directly to the Sr Director, Global Brand Marketing Strategy & Operations.

What You'll Do

Run the Business of Brand Marketing

• Own key elements of the Brand Marketing operating model, planning rhythm, and performance systems
• Translate leadership priorities into clear operating plans, budgets, metrics, and execution cadence

V2MOM Planning & Performance

• Own and drive the annual and quarterly V2MOM planning process for Global Brand Marketing
• Track progress against goals, identify risks, and drive accountability across senior leaders
• Ensure priorities, resourcing, and outcomes remain tightly aligned

Executive & Strategic Communications

• Draft and shape high-stakes communications including All Hands, Town Halls, leadership updates, and executive readouts
• Create clear, compelling narratives across Slack, presentations, and written communications aligned to Salesforce's brand voice
• Partner closely with senior leaders to bring clarity and momentum to complex topics

Data, Insights & Decision Support

• Lead analyses to answer ambiguous business questions and support executive decision-making
• Build and maintain financial and operational models related to budgets, headcount, and program investment
• Translate insights into clear recommendations tied to business impact

AI Tools & Marketing AI Center of Excellence

• Help stand up and operate a Brand Marketing AI Center of Excellence in partnership with Marketing, IT, and Data teams
• Drive adoption of AI tools across planning, content operations, workflow optimization, and performance analysis
• Define governance, success metrics, and best practices for responsible, scalable AI use within Brand Marketing
• Identify high-impact AI use cases and translate them into operationalized solutions, not pilots

Operating Model, Systems & Tools

• Act with a product-owner mindset across planning, budgeting, workflow, and AI-enabled tools
• Define user needs, KPIs, and success metrics; assess gaps and drive improvements in adoption and effectiveness
• Support scalable systems that enable speed, clarity, and accountability

Change Management & Transformation

• Design and lead initiatives that improve how Brand Marketing works day to day
• Drive adoption of new processes, tools, and AI-enabled ways of working across teams and leaders
• Balance rigor with speed in a fast-moving, evolving environment

Leadership Alignment & Cross-Functional Partnership

• Facilitate alignment across Brand leadership and with partners in Finance, HR, Sales, IT, and other Marketing teams
• Simplify collaboration, clarify ownership, and keep execution moving
• Serve as a trusted thought partner to senior stakeholders

Planning, Vendors & Operations

• Lead quarterly and annual planning across projects, budgets, staffing, and agency investments
• Optimize agency and vendor strategy for effectiveness, efficiency, and scale
• Continuously improve processes tied to delivery, performance, and governance

Department Innovation

• Step back and rethink how a large Brand organization operates at scale
• Bring structure, discipline, and operational excellence without slowing creativity

Requirements

• 8–12+ years of experience in management consulting, investment banking, strategy, business operations, or a similarly rigorous environment
• Proven experience owning complex planning, operating, or transformation initiatives
• Strong financial and operational modeling skills, including forecasting and scenario analysis
• Intermediate Tableau skills and advanced proficiency in Google Sheets
• Experience leading systems, tooling, or AI-enabled process deployments with measurable adoption
• Strong product mindset—defining user needs, KPIs, and success metrics
• Ability to manage multiple high-visibility initiatives with senior and executive stakeholders
• Excellent analytical, organizational, and communication skills across Slack, email, executive presentations, 1:1s, and large group settings
• Comfortable operating in ambiguity and evolving scope
• Bachelor's degree or equivalent experience

Benefits

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, and paid parental leave.

Certain roles may be eligible for incentive compensation, equity, and benefits. In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience.

Equal Opportunity & Accommodations

Salesforce is an equal opportunity employer committed to diversity and inclusion. Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. We believe in equality for all and can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.

Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Candidate Experience Note

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.