Business Development Associate (BDA) - Futureforce University Recruiting

Application Guidelines

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

About Futureforce University Recruiting

Our Futureforce University Recruiting program is dedicated to attracting, retaining and cultivating talent. Our interns and new graduates work on real projects that affect how our business runs, giving them the opportunity to make a tangible impact on the future of our company. With offices all over the world, our recruits have the chance to collaborate and connect with fellow employees on a global scale. We offer job shadowing, mentorship programs, talent development courses, and much more.

Job Category

Fixed Term & Temporary:

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place!

Agentforce is the future of AI, and you are the future of Salesforce.

About the Role

As a Business Development Associate (BDA) at Salesforce, you will be part of a dynamic team focused on driving growth in the Latin American market (LATAM). In this role, you will gain hands-on experience in prospecting, lead generation, and understanding the sales cycle, in addition to positioning yourself for a successful career in Sales Development. The BDA Program at Salesforce is designed to transform your potential and develop high-impact sales skills. Our proven 6-12 month program prepares BDAs to advance into Sales Development Representatives (SDRs), equipped with expertise in Salesforce solutions, solutions selling, and customer profiling. You will collaborate with experienced SDRs and managers, learning how to strategically target and engage prospects across all industries.

Key Responsibilities

• Manage and nurture Partner Leads (PLs), working closely with consulting partners to ensure a smooth lead handover and progression through the sales funnel. This includes qualifying PLs, aligning with partners on next steps, and ensuring timely follow-ups to increase conversion rates.
• Qualify inbound leads generated through Salesforce marketing campaigns, events, and website traffic, using our Customer 360 platform.
• Conduct outbound lead generation activities including cold calling, email outreach, and social media engagement, with a focus on pipeline generation across multiple segments.
• Collaborate closely with SDRs and Sales Executives to drive interest and schedule discovery meetings with potential customers, while being a key factor in showcasing our platforms through live demonstrations.
• Perform research on target accounts, identifying key contacts, and helping develop personalized outreach strategies.
• Participate in ongoing training sessions and shadowing opportunities to learn best practices in sales engagement and opportunity creation.
• Track and manage prospecting activity using Salesforce's CRM platform to ensure proper follow-up and lead conversion.

Program Highlights

• Structured Training: The BDA Program offers comprehensive enablement, including sales methodology, product knowledge, and role-specific skills development.
• Mentorship and Support: Work side by side with experienced SDRs and sales leaders, gaining invaluable mentorship to help you progress in your career.
• Career Advancement: BDAs who successfully complete the program are well-positioned to advance to SDR roles within 6-12 months, accelerating their sales careers at Salesforce.
• Hands-on Experience: BDAs are immersed in the real-world challenges of lead qualification, profiling, and nurturing, preparing them to contribute immediately to the sales pipeline.

Key Qualifications

• Bachelor's degree with graduation date between December/2026 and July/2027
• Intermediate English
• Strong communication skills (both verbal and written)
• Enthusiasm for building a career in sales and technology
• Ability to work collaboratively in a team environment
• Self-motivated with a passion for learning and personal growth
• Previous internship or work experience in sales or customer service is a plus

What We Offer

• The opportunity to learn from industry leaders and grow your career in a Fortune 500 company.
• A culture of continuous learning and development, including mentorship and formal training programs.
• Competitive salary and benefits, including health and vision coverage, along with employee wellness programs.
• A chance to make an impact by helping businesses grow through innovative Salesforce solutions.

Important Information

• Start Date: January of 2026
• Program Duration: 1-year Internship program
• Type: Part-time

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what's possible — for yourself, for AI, and the world.

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Equal Opportunity Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination.

Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.

Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

We're Salesforce, the Customer Company, inspiring the future of business with AI + Data + CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.