Design Your Future at PVH

Marketing Specialist Tommy Hilfiger:

About PVH Corp.

PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward – for good. Our brand portfolio includes the iconic CALVIN KLEIN, TOMMY HILFIGER brands. We market a variety of goods under these and other nationally and internationally known owned and licensed brands. PVH has over 40,000 associates operating in over 40 countries and $9.9 billion in annual revenues. That's the Power of Us. That’s the Power of PVH.

The Team

The PVH Southeast Hub is one of the most dynamic Hub organizations within PVH. We are responsible for developing the PVH brands (Tommy Hilfiger and Calvin Klein) in the emerging markets such as Italy, Turkey, Greece, Middle East, Africa, and the CIS region. While covering a massive area counting 45 countries, our hub is extremely diverse (25 nationalities) and has strong potential. We are ambitious and committed to unlocking our full potential and to optimize the positioning of PVH in our markets.

In this ever-changing environment the opportunities are almost endless. We believe we can outcompete our best competitors through strong (consumer & product) focus and (cross-territorial) collaboration.

Associates working for the Southeast Hub are excited in managing and building relationships with our partners and colleagues across various cultures and backgrounds and enjoy a fast paced and dynamic work environment. We look for our associates to be true bridge builders, have a ‘hands-on’ mentality and thriving in a multi-cultural, territorial channel and divisional environment.

The Position

The Marketing Specialist will execute cross-functional projects and marketing activities to drive brand awareness, traffic and activate local communities to increase the visibility of the brand across the MEA and CIS countries (UAE, KSA, Israel) .

Key Responsibilities:

• General team support across all marketing activities within the region (UAE, KSA, Israel) and delivery of activations across all channels
• Support on brand asset distribution ensuring brand guidelines are always adhered to across all channels and then Brief approved requests to the media team and provide assets to partners
• Support wholesale partners with marketing requests and execution including delivery of special projects, e.g. campaign launches, pop ups or partner windows
• Managing and supporting GCC PR agency for all sample requests and management as well as tracking and reporting on all influencer and PR activations, proactively seeking out new talent and PR opportunities in our markets
• Creating seasonal briefs for the different territories (UAE, KSA, Israel) to localize our global objectives and translate them into meaningful marketing objectives for each market
• Track the social media activities on partners channels and ensure brand alignment
• Support on seasonal marketing recaps & activities reports
• Support on key global and local events, ad hoc regional projects and marketing activations, and ensure representation from the local markets in all global activations and events
• Build and maintain collaborative relationships with internal and external stakeholders to achieve set objectives and create a positive working environment

The Ideal Candidate:

• Master or Bachelor Degree in Business, Marketing or Communications
• 2 years’ relevant working experience in fashion, retail brand or ecommerce environment (or in relevant functions) in an international matrix/complex organization
• Global mindset, possessing the ability to translate global initiatives into local needs
• A proven track-record in marketing, Project Management (managing multiple projects simultaneously), combined with a flexible approach to (last-minute) changes
• Pro-active, results driven, organized and efficient
• A strong consumer-focused and service-minded mentality
• Good interpersonal communication skills to manage vendors, agencies, stakeholders, and foster inter-departmental collaboration
• Working knowledge of MS Office (Outlook, PPT, PDF, Word, Excel), OS Keynote and preferably knowledge of Adobe Photoshop/In Design/Illustrator
• Fluent in English and Arabic Language, verbal and written, Russian is a plus
• Availability to travel across the region and relevant markets (UAE, KSA, Israel)

Be valued.

At PVH, we recognize that our people are our greatest asset. That's why we prioritize the health, happiness, and wellbeing by offering a comprehensive benefits package that goes beyond the basics. We want to create a culture of care that fosters loyalty, commitment, and a sense of belonging, and we're proud of it.

• Balance – Work Smart, our flexible working model, is all about trust, connection, collaboration, and community. You’ll get the freedom to choose the hybrid setup and working hours that benefit you.
• Health & Wellbeing – wellbeing programs, premium subscription to headspace, volunteering programs.
• Develop – PVH University curates and delivers training programs for you to continuously develop your professional and personal goals.
• Be at the forefront – stay closely connected to our brands, Calvin Klein and Tommy Hilfiger, and be part of market launches and receive employee discounts!

Be part of it.

PVH Europe and our brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.