Senior Specialist Graphic Design & Communication, Creative Concepts & Visual Merchandising

About the Role

The Senior Specialist Graphic Design & Communication, Creative Concepts & Visual Merchandising plays a pivotal role in shaping and maintaining the brand's visual communication standards across retail environments. This role ensures all design deliverables — from VM toolkits and guidelines to seasonal launch materials — reflect a consistent, premium, and strategic brand identity. Acting as the creative and operational bridge between EMEA HQ, regional hubs, and points of sale, this individual develops visual and creative guidelines, manages communication tools, and supports launches across all retail channels. The Senior Specialist Graphic Design ensures the business operates proactively through clear design frameworks, best-practice sharing, and the timely sharing of all assets.

Location & Department

Location: Amsterdam
Department: Creative Concepts & Visual Merchandising

Key Responsibilities

Design Development & Creative Execution

• Lead the design and development of Visual Merchandising (VM) and Creative Concept (CC) toolkits and guidelines to support seasonal campaigns, new product introductions, and regional adaptations
• Design visual frameworks that translate brand storytelling into clear creative direction for local execution teams
• Create and maintain comprehensive VM/CC communication tools, graphic standards, and visual principles to ensure brand consistency across all retail environments
• Collaborate closely with cross-functional and regional teams to align design concepts with global brand identity and retail strategy
• Support ad hoc creative needs, including GWP packaging, holiday visuals and campaign adaptations, ensuring all deliverables adhere to established VM/CC guidelines

Guideline Creation & Process Optimisation

• Develop structured VM/CC design guidelines and communication frameworks to help stores operate efficiently and consistently
• Ensure all graphic deliverables are supported by clear visual standards and execution principles
• Drive the transition from reactive to proactive creative planning by establishing repeatable design processes and templates
• Collaborate with VM/CC and marketing leads to maintain a library of up-to-date brand assets and documentation

Cross-Functional Collaboration & Communication

• Partner closely with the Visual Merchandising team, Marketing, Product (merchandising and buying), Wholesale, and Retail Operations to align creative priorities, timelines, and key deliverables
• Act as a central point of contact for the regional hubs, ensuring timely sharing of relevant design materials and communication tools
• Design and manage the VM/CC Newsletter as a consistent platform to share updates, best practices, and visual inspiration with markets and stores
• Support market launch decks, DTC & WHS initiatives, and sell-in presentations with strong, visually compelling storytelling

VM Reporting & Creative Optimisation

• Coordinate with freelance photographers to capture seasonal VM/CC executions for internal recaps and best practice sharing
• Lead the creation of post-launch reports highlighting design performance, creative learnings, and recommendations for future campaigns
• Maintain strong awareness of market execution to ensure global design consistency and continuous improvement of visual tools

Qualifications

Education & Experience

• Bachelor's degree in Graphic Design, Visual Communication, or a related field
• Multiple years of experience in graphic design, ideally within retail, visual merchandising, beauty, fashion, or consumer goods
• Proven experience developing and managing brand and VM/CC guidelines across multiple regions or markets
• Excellent command of Adobe Creative Suite (In Design, Photoshop, Illustrator); familiarity with presentation tools such as Power

Point or Keynote:

• Strong project management and organisational skills; able to balance multiple priorities and deadlines
• Demonstrated ability to work cross-functionally and communicate effectively with both creative and commercial stakeholders
• A keen eye for aesthetics, detail, and brand storytelling, with the ability to translate creative concepts into practical, scalable retail tools

Skills & Competencies

• Creative Leadership: Ability to elevate the brand through cohesive and innovative design
• Strategic Thinking: Understands how design impacts commercial performance and customer experience
• Collaboration: Works effectively across teams, functions, and markets
• Communication: Can simplify complex ideas into clear, engaging visual materials
• Adaptability: Comfortable managing ad hoc creative requests while maintaining design integrity

The Ideal Candidate

• Exceptionally creative, detail-oriented, and organised, with a strong sense of visual hierarchy and brand storytelling
• Adept at managing multiple projects and deadlines in a fast-paced, cross-functional environment
• Excellent communicator with the ability to translate creative concepts into clear, actionable materials for regional and store teams
• Proficient in Adobe Creative Suite (In Design, Photoshop, Illustrator); experience with PowerPoint or Keynote is essential
• Strategic thinker who can balance creativity with business objectives and retail realities
• Proactive, reliable, and collaborative — comfortable working across teams and responding to both long-term and ad hoc creative needs

Benefits & Campus Life

Wellbeing

• Exclusive onsite gym and fitness classes
• Personal training
• Meditation studio
• Sports clubs
• In-house physio
• Access to nutritional and wellbeing programs

Campus

• Extensive food and beverage offerings
• Top-notch restaurant
• Barista coffee bars
• Sky bar
• Monthly social events
• Weekly Thursday drinks
• Game nights
• Campus-themed activities

Career Development

• Whether you lead a team or contribute your own expertise, everyone is a leader at PVH
• PVH University curates and delivers training programs for you to continuously develop your professional and personal goals
• Stay closely connected to our brands, CALVIN KLEIN and TOMMY HILFIGER
• Be a part of seasonal market launches
• Sample sales and employee discounts

About PVH

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.

One of PVH's greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, or any other characteristic protected by law.