Responsibilities Sr.

Analyst – Marketing Operations (T3) Overview We are seeking a highly experienced and strategic Senior Marketing Operations Analyst with 6–8 years of hands-on expertise in Salesforce Marketing Cloud (SFMC) and deep familiarity with Customer Data Platforms (CDPs).

This role is ideal for a technically proficient professional who thrives in complex campaign environments and can lead advanced segmentation, personalization, and data integration efforts.

Experience: with Salesforce Data Cloud (CDP) is preferred, though exposure to other platforms such as Snowflake, Adobe

Experience: Platform, or similar is also valuable.

Key Responsibilities Develop and execute sophisticated audience segmentation strategies using Data Extensions, Filters, and advanced SQL queries.

Design and optimize multi-step Customer Journeys using Journey Builder, Automation Studio, and Marketing Cloud Personalization (MCP).

Work on Data Cloud to enable unified customer profiles and segment activations.

Manage and monitor multi-channel campaign deployments, including email, push notifications, and web personalization.

Conduct rigorous data quality checks, resolve deployment issues, and ensure alignment with data governance and privacy standards.

Partner with cross-functional teams (marketing, analytics, engineering, and design) to build scalable, data-driven solutions.

Document campaign architecture, maintain deployment records, and contribute to automation and data management best practices.

Required Skills 6–8 years of experience in Marketing Operations, with deep expertise in Salesforce Marketing Cloud.

Proven experience with CDPs, ideally Salesforce Data Cloud, but also open to Snowflake, Adobe

Experience: Platform, or similar.

Advanced proficiency in SQL and strong understanding of relational data models.

Demonstrated ability to troubleshoot and QA complex segmentation logic, data extensions, and campaign workflows.

Strong grasp of the digital marketing ecosystem, including tools, channels, and measurement strategies.

Excellent analytical skills, attention to detail, and ability to thrive in a fast-paced, dynamic environment.

Effective written and verbal communication skills, with the ability to translate technical concepts for non-technical stakeholders.

Preferred Skills Salesforce Marketing Cloud Email Specialist Certification or equivalent.

Any Graduation Degree, Engineering Preferrable but not mandatory

Experience: working with JSON for data handling, personalization payloads, and API integrations.

Working knowledge of HTML/CSS for email and landing page customization.

Experience: with multiple CDPs and data automation platforms.

Familiarity with data privacy regulations (e.g., GDPR, CCPA) and compliance best practices.

Ability to analyze campaign performance data to inform strategic decisions.

Experience: activating push notifications and configuring MCP payloads.

Qualifications Required Qualifications 6–8 years of experience in Marketing Operations, with deep expertise in Salesforce Marketing Cloud.

Any graduation Degree.

Engineering Preferrable but not mandatory
Sr.

Analyst – Marketing Operations (T3) Overview We are seeking a highly experienced and strategic Senior Marketing Operations Analyst with 6–8 years of hands-on expertise in Salesforce Marketing Cloud (SFMC) and deep familiarity with Customer Data Platforms (CDPs).

This role is ideal for a technically proficient professional who thrives in complex campaign environments and can lead advanced segmentation, personalization, and data integration efforts.

Experience: with Salesforce Data Cloud (CDP) is preferred, though exposure to other platforms such as Snowflake, Adobe

Experience: Platform, or similar is also valuable.

Key Responsibilities Develop and execute sophisticated audience segmentation strategies using Data Extensions, Filters, and advanced SQL queries.

Design and optimize multi-step Customer Journeys using Journey Builder, Automation Studio, and Marketing Cloud Personalization (MCP).

Work on Data Cloud to enable unified customer profiles and segment activations.

Manage and monitor multi-channel campaign deployments, including email, push notifications, and web personalization.

Conduct rigorous data quality checks, resolve deployment issues, and ensure alignment with data governance and privacy standards.

Partner with cross-functional teams (marketing, analytics, engineering, and design) to build scalable, data-driven solutions.

Document campaign architecture, maintain deployment records, and contribute to automation and data management best practices.

Required Skills 6–8 years of experience in Marketing Operations, with deep expertise in Salesforce Marketing Cloud.

Proven experience with CDPs, ideally Salesforce Data Cloud, but also open to Snowflake, Adobe

Experience: Platform, or similar.

Advanced proficiency in SQL and strong understanding of relational data models.

Demonstrated ability to troubleshoot and QA complex segmentation logic, data extensions, and campaign workflows.

Strong grasp of the digital marketing ecosystem, including tools, channels, and measurement strategies.

Excellent analytical skills, attention to detail, and ability to thrive in a fast-paced, dynamic environment.

Effective written and verbal communication skills, with the ability to translate technical concepts for non-technical stakeholders.

Preferred Skills Salesforce Marketing Cloud Email Specialist Certification or equivalent.

Any Graduation Degree, Engineering Preferrable but not mandatory

Experience: working with JSON for data handling, personalization payloads, and API integrations.

Working knowledge of HTML/CSS for email and landing page customization.

Experience: with multiple CDPs and data automation platforms.

Familiarity with data privacy regulations (e.g., GDPR, CCPA) and compliance best practices.

Ability to analyze campaign performance data to inform strategic decisions.

Experience: activating push notifications and configuring MCP payloads.

Required Qualifications 6–8 years of experience in Marketing Operations, with deep expertise in Salesforce Marketing Cloud.

Any graduation Degree.

Engineering Preferrable but not mandatory