Commercial Planning & Category Strategy Manager – North Europe (SodaStream)

Overview Soda Stream is the world’s #1 sparkling water brand and a global leader in producing home sparkling water makers. With products sold in over 46 countries, we’re passionate about replacing plastic waste and offering consumers a healthier, more sustainable beverage option. Soda Stream is part of the Pepsi Co product family, which supports the Pepsi Co Positive (pep+) initiative and champions strong business and social values to lead positive change. At Soda Stream, we put the planet and people first – to help create a better, more sustainable future for generations to come. Want to change the way the world drinks? As we accelerate the commercial transformation for Sodastream across Northern Europe, we are seeking a Demand Acceleration Manager to lead and deliver best in class commercial execution in the North Europe markets. This is a high impact role responsible for shaping and executing transformational demand strategies, elevating customer partnerships, and driving sustainable growth across channels with hyper-focus on all Brick & Mortar channels. You will play a critical role in embedding data driven decision making, customer engagement, and best in class Perfect Store Execution standards. Responsibilities Demand acceleration & growth strategy Lead the development and execution of bespoke demand acceleration channel strategies to maximize category growth across the market. Identify and unlock granular Shopper Value Offer growth opportunities and related execution standards to deliver them. Leverage analytics and data to drive precision targeting and personalized execution ( Most Valuable Store, Store Clustering concepts). Develop Category Leadership initiatives and selling story for Soda Stream across retail and digital environments to elevate customer collaboration as part of WCCE. Perfect store & commercial excellence Define and implement Perfect Store (PICOS) standards across physical and digital retail environments. Ensure best-in-class in-store and online execution, optimizing visibility, availability, and conversion. Drive continuous improvement through KPI’s performance tracking and field feedback loops. Facilitate course corrective actions and identify capabilities/performance gaps. Customer & channel development Own the market category leadership agenda across all channels and co-develop insight-led selling story to the trade. Partner closely with Sales to elevate strategic customer relationships as part of the World Class Customer Engagement cycle to unlock joint business plans (JBPs) with key retail partners. Drive channel-specific strategies tailored to on-line and off-line channels. Cross-Functional Leadership Partner closely with Sales, Trade Marketing, RGM to align priorities and execution on local level. Partner with the DX global team and actively engage within the global DX community to share best practices and lift & shift from other clusters where appropriate. Lead and inspire cross-functional teams to deliver integrated commercial solutions. Foster a culture of agility, innovation, and data-driven decision-making Qualifications Key capabilities & experience Proven experience in commercial strategy, demand generation, or category management. Strong track record in FMCG or consumer goods, ideally across multiple markets. Deep expertise in Perfect Store and retail execution excellence . Experience leveraging digital tools, data analytics, and shopper insights to drive growth. Strong commercial acumen. Ability to influence stakeholders and build strong relationships internally with peers, DX broader community and strategic relationship externally with key retailers. Collaborative and entrepreneurial mindset with ability to balance both strategic thinking with execution.
Demand acceleration & growth strategy Lead the development and execution of bespoke demand acceleration channel strategies to maximize category growth across the market. Identify and unlock granular Shopper Value Offer growth opportunities and related execution standards to deliver them. Leverage analytics and data to drive precision targeting and personalized execution ( Most Valuable Store, Store Clustering concepts). Develop Category Leadership initiatives and selling story for Soda Stream across retail and digital environments to elevate customer collaboration as part of WCCE. Perfect store & commercial excellence Define and implement Perfect Store (PICOS) standards across physical and digital retail environments. Ensure best-in-class in-store and online execution, optimizing visibility, availability, and conversion. Drive continuous improvement through KPI’s performance tracking and field feedback loops. Facilitate course corrective actions and identify capabilities/performance gaps. Customer & channel development Own the market category leadership agenda across all channels and co-develop insight-led selling story to the trade. Partner closely with Sales to elevate strategic customer relationships as part of the World Class Customer Engagement cycle to unlock joint business plans (JBPs) with key retail partners. Drive channel-specific strategies tailored to on-line and off-line channels. Cross-Functional Leadership Partner closely with Sales, Trade Marketing, RGM to align priorities and execution on local level. Partner with the DX global team and actively engage within the global DX community to share best practices and lift & shift from other clusters where appropriate. Lead and inspire cross-functional teams to deliver integrated commercial solutions. Foster a culture of agility, innovation, and data-driven decision-making
Key capabilities & experience Proven experience in commercial strategy, demand generation, or category management. Strong track record in FMCG or consumer goods, ideally across multiple markets. Deep expertise in Perfect Store and retail execution excellence . Experience leveraging digital tools, data analytics, and shopper insights to drive growth. Strong commercial acumen. Ability to influence stakeholders and build strong relationships internally with peers, DX broader community and strategic relationship externally with key retailers. Collaborative and entrepreneurial mindset with ability to balance both strategic thinking with execution.