The Manager, PayPal Monetization and Commercial Consumer Marketing (GTM) will play a pivotal role in driving PayPal’s consumer growth by leading cross-functional go-to-market planning, coordination, and execution for key product launches, feature rollouts, and marketing initiatives across the U.S. consumer segment. You will work across Product, Brand, Lifecycle, Media, Analytics, and Comms teams to ensure every initiative lands in market with clear objectives, unified messaging, and measurable impact. This role requires a balance of strategic thinking, operational rigor, and strong communication to ensure alignment across multiple stakeholders and touchpoints. This role ensures that PayPal’s consumer launches go to market with clarity, cohesion, and impact. You’ll be the connective tissue that brings strategy, creative, and execution together—driving alignment across teams and ensuring that every initiative strengthens PayPal’s value to consumers.

Essential Responsibilities:

• Drive revenue growth and global market expansion by identifying and cultivating strategic partnerships, channels, and opportunities
• Lead the negotiation with external partners and engage cross-functional support colleagues to ensure the successful delivery of solutions for large complex partnerships.
• Develop and execute an overall business strategy to identify and cultivate strategic partnerships, channels, and opportunities to drive revenue growth and global market expansion.
• Influence the negotiation with external partners, engaging cross-functional support colleagues, to ensure successful delivery of solutions for large complex partnerships.
• Align product and business levers (such as pricing and FX) to maximize revenue and market expansion opportunities.
• Engage closely with product, engineering, and architecture teams to drive the architectural runway and determine the best technical implementation/design.
• Represent the end customer on an ongoing basis and use this knowledge to drive effective prioritization and decision-making.
• Collaborate and influence product outcomes in a matrix organization with multiple stakeholders such as Engineering, Operations, Risk, Legal, Sales, Business Development, Marketing, Finance, and Banking Partners.

Expected Qualifications:

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities

Go-to-Market Planning & Execution

• Own the Marketing brief development for all Global Monetization and US Commercial initiatives and ensure a 360 GTM approach for all program (PR, CRM, web/app merchandising and Marketing ATL and BTL media )

• Lead the end-to-end GTM process for consumer marketing initiatives including Global monetization initiatives and US —from defining the opportunity and audience, to planning, launch, and post-launch measurement.

• Support the design and development of the overall Paypal USA consumer calendar with consumer moments that matter for Paypal USA including  promotions,  big rocks and product enhancement in the pipeline and launch dates and how all these come together from an integrated gtm perspective.

• Partner with Product Marketing, Product Management, Brand, and Lifecycle teams to create unified GTM plans that integrate awareness, acquisition, engagement, and retention objectives.

• Translate business goals into actionable marketing plans with clear milestones, owners, and success metrics.

• Serve as the primary orchestrator of launch readiness—ensuring creative assets, messaging, media plans, CRM campaigns, and measurement frameworks are aligned and delivered on time.

• Develop and maintain GTM playbooks, templates, and workflows to standardize best practices and drive operational excellence.

Cross-Functional Alignment

• Act as the central point of coordination between U.S. Consumer Marketing and key cross-functional partners (Product, Brand, Media, Analytics, Operations, Legal, and Regional Teams).

• Facilitate alignment on objectives, target audiences, messaging hierarchy, timelines, and KPIs.

• Lead recurring GTM syncs, readiness reviews, and post-launch retrospectives to drive accountability and shared learning.

• Partner closely with Analytics and Insights teams to evaluate performance and identify opportunities for optimization and iteration.

• Communicate clearly and consistently with stakeholders and leadership—providing visibility into timelines, progress, risks, and results.

Strategy, Insights & Optimization

•  Support ongoing campaign optimization through test-and-learn frameworks, creative testing, and channel performance analysis.

• Ensure all consumer GTM activities are consistent with PayPal’s brand standards, regulatory requirements, and compliance guidelines.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or related field.

• 5+ years of experience in consumer marketing, go-to-market strategy, or integrated campaign management.

• Proven experience leading GTM planning and execution in a matrixed organization—preferably within fintech, payments, or consumer technology.

• Strong project management and organizational skills, with the ability to manage multiple initiatives and stakeholders simultaneously.

• Exceptional communication and collaboration skills—adept at bringing diverse teams together toward a unified goal.

• Strong analytical mindset with experience using data to inform decisions and optimize outcomes.

• Comfortable working in a fast-paced, dynamic environment where priorities shift quickly.

• Experience leading GTM initiatives for digital consumer products or app-based ecosystems.

• Experience managing or coordinating large, cross-functional campaign launches.

• Familiarity with CRM, marketing automation, and analytics tools (e.g., Salesforce, Tableau, Looker, Google Analytics).

• MBA or equivalent business/strategic experience.