LEAD MERCHANT, MAYLASIA

MALAYSIA, APLA

WHO YOU’LL WORK WITH

This role is part of the Southeast Asia & India (SEA&I) Merchandising team and works in close partnership with the Asia Pacific Latin America (APLA) Merchandising team to deliver the right product assortment to the marketplace. The Lead Merchant collaborates cross-functionally with sales and business leads, planning, and marketing teams to drive seamless seasonal execution.

WHO WE ARE LOOKING FOR

A strategic, consumer-obsessed Lead Merchant to join the SEA&I Merchandising team in Malaysia. This individual brings a sharp commercial mindset, deep product merchandising expertise, and a strong grasp of marketplace dynamics. You are proactive, creative thinker who thrives in fast-paced environments and embraces change with confidence. With ability to build trust, communicate with clarity, and foster collaboration across teams sets them apart. You are driven by insights, passionate about the consumer, and ready to lead with courage and purpose.

This role plays a pivotal part in shaping the country’s sports category vision, making strategic decisions that drive revenue growth while ensuring assortments resonate deeply with local consumers.

• Minimum 5 years of experience in Merchandising and Category Management.

• Bachelor’s degree in Business or related field.

• Strong product merchandising skills and business acumen.

• Demonstrated strength in negotiation, presentation, communication, and influencing.

WHAT YOU’LL WORK ON

You’ll lead the creation of localized assortments across sports categories and channels, balancing APLA direction with market-specific strategies. Your insights will shape seasonal strategies and product decisions that drive impact and relevance. To that end, you’ll,

• Advocate for the voice of the consumer to influence product assortments and seasonal planning.

• Partner with APLA and SEA&I Merchandising teams to share feedback, insights, and product needs.

• Analyze silhouette and franchise mix, pricing architecture, and competitive landscape to inform decisions.

• Present go-to-market strategies and assortment plans to cross-functional teams for alignment and execution.

• Translate product performance data into actionable insights to guide future planning.

• Drive execution through strong cross-functional collaboration and compelling strategic storytelling.