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Senior Specialist, Brand Planning & Operations, Japan

Nike

Senior Specialist, Brand Planning & Operations, Japan

Nike

Tokyo, Japan

·

On-site

·

Full-time

·

1w ago

Required Skills

Project management

Budget management

Resource planning

Communication

Problem-solving

WHO YOU’LL WORK WITH

The Senior Specialist partners with a dynamic Marketing team including Brand Management, Energy Marketing, Brand Creative, Integrated Media, Integrated Retail Marketing, and Digital Marketing. Reporting to the Senior Manager, Brand Planning & Operations, the role collaborates across functions and Asia Pacific Latin America (APLA) to deliver operational excellence.

WHO WE ARE LOOKING FOR

Nike seeks a highly organized and results-driven professional to join the Marketing team in Tokyo. This individual combines strong communication and problem-solving skills with expertise in project and budget management. A passion for sport, curiosity about consumers, and commitment to Nike’s brand standards are essential.

  • Minimum 3–5 years of experience in Marketing or Business Operations with a strong background in cross-functional project management.
  • Bachelor’s degree in Marketing, Business, or a closely related field.
  • Expertise in project/portfolio management, resource planning, and budget oversight.
  • Ability to build and maintain operational systems, tools, and processes.
  • Experience supporting seasonal marketing workflows, go-to-market planning, and consumer-led brand strategy.
  • Proficiency with planning and collaboration tools preferred (e.g., Keynote, Box, Airtable, Excel).
  • Strong oral and written communication skills in both English and Japanese.

WHAT YOU’LL WORK ON

You will lead program planning and delivery, maintain enablement toolkits, and support budget management processes to keep marketing operations running smoothly.

  • Manage pre-season planning, including product booking reconciliation for key projects and seasonal toolkits.
  • Drive in-season milestones such as marketing hand-offs, integrated reviews, seasonal debriefs, and quarterly recaps.
  • Facilitate leadership forums by sharing project health, risks, and milestones.
  • Maintain the Japan Marketing Homebase Airtable as the central hub for tracking launches and completions.
  • Develop playbooks, templates, and training materials to guide teams through marketing processes.
  • Review toolkits regularly for accuracy and alignment with cross-functional procedures.
  • Support budget planning by creating internal orders and leading monthly forecasting and reconciliation.

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About Nike

Nike

A retail brand that provides the sale of apparel, footwear, sports equipment, and accessory products.

10,001+

Employees

Beaverton

Headquarters

$200B

Valuation

Reviews

3.7

10 reviews

Work Life Balance

3.5

Compensation

3.8

Culture

3.4

Career

3.6

Management

2.8

65%

Recommend to a Friend

Pros

Great coworkers and team environment

Good benefits and competitive compensation

Fun and energetic work environment

Cons

Poor management and leadership issues

Workplace politics and competitive environment

Inconsistent company direction and frequent changes

Salary Ranges

34 data points

Mid/L4

Senior/L5

Mid/L4 · Data Analyst

2 reports

$134,195

total / year

Base

$116,500

Stock

-

Bonus

-

$131,895

$136,359

Interview Experience

4 interviews

Difficulty

2.8

/ 5

Duration

14-28 weeks

Offer Rate

25%

Experience

Positive 25%

Neutral 50%

Negative 25%

Interview Process

1

Phone Screen

2

HireVue Video Interview

3

Final Round