Overview of the Job:

As part of the GC Retail Marketing team, you are the visionary strategist and storyteller who build the future of marketing – and the skeleton of which the ecosystem is built – within Nike’s retail fleet. You’re going to create consumer -distinct, scalable Retail Marketing Strategies that drive the brand and the business.

As part of the GC Concept Experience team, your role will include adopting and optimizing global retail marketing capabilities and strategies that drive Nike-Only distinction. Drive GC Retail Concepts Strategy to unleash FOP opportunities. Elevate our GC retail concepts at scale and maintain retail brand standard across the GC fleet.

You will work with different function squads, Concept and marketplace counterparts, spanning from global to city teams to bring these strategies and visions to life.

Reporting Line:

Winnie Zhou

Key Partnership:

• X-functional Retail marketing & Brand Creative teams including RB, VM, RP, EKIN, Store Design and Storytelling Design.
• X-functional marketplace teams including Retail Concept, Field, RE, Account and Merch.
• Global Retail Marketing and Concept Experience counterparts

Job Responsibility:

• Perfect consumer journeys for assigned retail stores focused on storytelling framework and principle across product, service & experience, inclusive of value engineered marketing playbooks, toolkits and process.
• Obsess the details and power up the retail fundamentals, through partnership with x-functional teams to build the storytelling & iconic store experience needs and make sure the deliverables are retail right.
• Apply data, insights and learnings to map out consumer journeys and adapt global plans and briefs to fit within the GC marketplace.

Functional Skill Required (Hard skills):

• Solves problems; takes a new perspective on existing solutions
• Independently utilizes knowledge, skills, and abilities to identify areas of opportunity, resolve complex problems & navigate solutions.
• Integrates and communicates moderately complex information, sometimes to audiences who are not familiar with the subject matter.
• Is accountable for smaller projects or programs with manageable risks and resource requirements.
• Acts as a resource to teammates. Completes work independently with review at critical points; requires guidance only on complex issues.
• Performs work in support of marketing plans; demonstrates link between daily work and company mission; participates in initiatives, programs or products with moderate visibility.
• Ensures actions protect company image and limits risks

Experience Required (Soft skills):

• Typically requires a bachelor’s degree, minimum of 6 years directly relevant work experience.
• Creatively oriented will be essential to push outside the box thinking
• Has a passion to build ‘new’ ways of doing/thinking
• Has innate curiosity to learn and grow, professionally.
• Is familiar with English and can write/speak fluently.

Marketing team at Nike Greater China helps set the brand tone. We act as a creative force of specialists, driven to tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing team connects the science and art of Nike innovations to the hearts and minds of athletes.