WHO YOU’LL WORK WITH

Brand Marketing at Nike leads our Sport-led offense across cities, communities, and key consumer moments. This role sits at the intersection of Brand, Digital, and Media, driving how Nike shows up across Hong Kong and Taiwan.

You will collaborate closely with:

• Brand Management & Brand Planning

• Brand Creative

• Digital Marketing

• Digital Commerce

• Integrated Media

• Sports & Energy Marketing

• Retail Marketing

• Marketplace

• Finance, Procurement & Legal

• Geo marketing teams

• Media, creative, and performance agencies

You will be a key connector translating sport × marketplace × city priorities into powerful digital and media execution.

WHO WE ARE LOOKING FOR:

We’re looking for a senior digital and media leader to drive Nike’s Digital Brand and Integrated Media strategy across HKTW cities.

You are:

• A consumer-obsessed marketer with deep knowledge of HKTW culture, communities, and digital behaviors
• A strategic, solution-oriented leader who turns brand priorities into measurable digital and media impact
• Fluent in both brand storytelling and performance media ecosystems
• A team-first collaborator who energizes cross-functional partnerships
• A brand innovator blending creativity, commerce, and technology
• Curious, adaptable, and motivated by a fast-changing landscape

You understand both brand building and business growth, and you champion O2O integration, marketing technology, and community-driven innovation.

ROLE IMPACT:

You will lead the Digital Brand Marketing and Integrated Media strategy for Hong Kong and Taiwan, transforming Nike into the most culturally relevant and digitally sophisticated sport brand in the marketplace.

This role brings together brand storytelling, digital experiences, and media strategy to deliver seamless consumer journeys across digital, retail, and city ecosystems.

WHAT YOU WILL DO:

Digital Brand Leadership:

• Lead digital strategy across seasonal brand priorities, sport moments, product launches, and city initiatives

• Translate brand narratives into connected digital ecosystems across paid, owned, and commerce platforms

• Drive full-funnel engagement from awareness to loyalty

• Own the Digital Brand role for hyperlocal approach, leading the amplification of Sports moments, hyperlocal campaigns across Nike Taiwan and Hong Kong Instagram channels. Serve as a strategic amplifier, elevating local initiatives through compelling digital storytelling to strengthen brand presence, cultural relevance, and consumer engagement.

• Integrated Media Strategy

• Lead omni-channel media strategy across Digital (Paid Social, SEM, Programmatic, Affiliates), Video, OOH, and key local channels

• Ensure media amplifies brand storytelling while driving marketplace demand

• Develop measurement frameworks and define KPIs

• Campaign & City Leadership

• Connect sport storytelling with city and retail demand

• Deliver culturally relevant, disruptive media executions

• Drive O2O experiences that bridge digital and physical retail

• Performance & Optimization

• Oversee performance metrics including reach, engagement, traffic, conversion, and efficiency

• Translate data into actionable insights for creative and media improvements

• Agency & Budget Leadership

• Lead media and digital agency relationships

• Manage planning, forecasting, and budget allocation

• Ensure accountability for outcomes and performance

• Innovation

• Explore emerging platforms, formats, and technologies

• Stay ahead of privacy, measurement, and industry shifts

• WHAT YOU BRING

• Bachelor’s degree in Marketing or related field (or equivalent experience)

• 10+ years in Digital Brand Marketing & Media experience.

• Strong brand planning and media strategy background

• Deep understanding of HKTW consumer culture and digital ecosystems

• Experience leading cross-functional teams and influencing stakeholders

• Expertise in both storytelling and performance marketing

• Strong grasp of marketing technology, data, and measurement

• Excellent communication and presentation skills

• Ability to balance creativity with operational discipline

SUCCESS LOOKS LIKE

• Digital and media campaigns that drive both brand impact and business growth

• Seamless integration across sport, culture, commerce, and city storytelling

• Strong O2O experiences connecting digital and retail

Data-led optimization and a strong test-and-learn culture

• Nike leading as the most culturally relevant and digitally advanced sport brand in HKTW