Meta Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We envision a metaverse that is the next generation of the internet - a more immersive, 3D experience. Its defining quality will be a feeling of presence, like you are right there with another person or in another place. And the core platform that enables this is Meta Horizon. Meta Horizon is for embodied experiences that make distance feel smaller and moments feel bigger and encompasses Horizon experiences and worlds, Horizon OS, and the Horizon creator and developer platforms.We are seeking an exceptional Product Marketing Director to help Meta Horizon establish the core flywheel of consumer and creator value that will set the business up for long term success across our VR and mobile Meta Horizon products. This role maps to critical components of our Meta Horizon economy ecosystem such as the Horizon Store, Meta Avatar wearables and digital goods, and platform quests and rewards. The right individual will be an exceptional collaborator and communicator, capable of working across multi-disciplinary teams across the business, and a strategic thinker who can identify meaningful business opportunities and sell them into partner teams to drive towards shared goals. They have a track record of building clear, data-backed frameworks for prioritizing investments across a portfolio of business initiatives. They are a strong manager of managers and individual contributors, and have a passion for shaping the next generation of social experiences.

Product Marketing Director, Meta Horizon Economy Responsibilities:

• Lead a high performing team of product marketers, managing team performance and supporting career development and growth
• Manage product marketing strategy and execution for the Meta Horizon economy product experiences
• Partner with product leadership to influence product and business strategy with a view of customer and creator needs and market opportunities
• Manage and maximize the ROI of a budget to support the VR and mobile content ecosystem.
• Work hands-on with key stakeholders to advance project milestones and drive product market fit, including but not limited to prioritizing audience use cases and needs, identifying and sizing key markets to target
• Design and lead go-to-market and growth strategy, communications, and execution in partnership with key stakeholders, such as Product Management, Marcom, Communications, and Product Growth teams to ensure we achieve our business goals and objectives
• Consistently build productive internal partnerships, influence, resolve conflict, build alignment, and work effectively across teams to execute strategy
• Builds a trusting organization that values, respects, and taps into different backgrounds and perspectives

Minimum Qualifications:

• 15+ years of experience in marketing, product management, management consulting, business strategy or a similar field
• 10+ years of experience in product marketing developing go to market strategies and partnering closely with product teams
• Experience managing a high volume of complex and ambiguous programs, with significant self-direction
• Experience creating market requirement documents, including audience definition, positioning statements and value propositions
• Experience working in a fast-paced, entrepreneurial, and fluid environment, adapting, spotting issues early, and escalating
• Experience building partnerships with Product Management and cross-functional teams, to shape multi-year product roadmaps and go-to-market strategies
• Experience building, launching, and scaling products and bringing products to market
• Experience identifying and analyzing complex, long term, critical problems facing the relevant areas of the business and drove solutions for them
• Demonstrated balance of creative and analytical thinking, putting forth best-in-class execution within a measurable and data-driven framework

Preferred Qualifications:

• MBA or related Masters degree or equivalent experience
• General manager experience driving business growth
• Prior experience with managing virtual economies or storefronts in games, gaming, or consumer mobile applications
• Experience leading, developing and motivating a diverse multidisciplinary team across geographical regions
• Experience and/or domain knowledge in metaverse, social gaming, augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$232,000/year to $296,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.