Creator Marketing Lead, LATAM

Meta is looking for an experienced creator marketer with a passion for building brands with and through creators, and for developing insights-driven strategies that build affinity, adoption, and sustained growth across Latin America. Creators have become one of the most effective ways to reach and persuade every audience Meta serves, and nowhere is that shift further along than in LATAM, where creators are simultaneously a cultural force, a growth engine for advertisers, and one of our most important audiences.
In this role, you will own the LATAM creator marketing agenda across three distinct but interconnected mandates, each with different audiences, competitive dynamics, and levels of maturity: building Meta's standing with creators as the platform where they can grow an audience and build a business; taking Meta's creator solutions to market with advertisers across sales tiers; and shaping creators as a scalable marketing channel that drives both brand and performance outcomes. You will partner closely with product, partnerships, sales, data science, and global marketing teams to turn regional opportunity into measurable business results.
This role requires foundational marketing depth, significant consumer technology experience, and a proven track record of influencing cross-functional partners without direct authority. You must have experience connecting business strategy, product strategy, and creator strategy, and translating insight into briefs that spark high-quality creative work. You must be data fluent, and have the conviction to build new models while delivering measurable impact against clear business outcomes.
Creator Marketing Lead, LATAM Responsibilities
Build creator preference for Meta
Own the marketing strategy for creators in LATAM and lead the campaigns and programs that build Meta's standing as the platform where they can grow and monetize their work
Build strategies grounded in cultural insight, data, and a deep understanding of creator dynamics across markets, anchored in demonstrated proof of what creators achieve on our platforms
Represent LATAM creator needs in global forums and bring the creator perspective into product and marketing decisions
Take our creator solutions to market with advertisers
Own the regional go-to-market strategy for Meta's creator advertising solutions, spanning large advertisers, mid-market, and small and medium businesses across priority verticals
Translate a single product portfolio into propositions that work across very different levels of advertiser sophistication and spend, and drive measurable product adoption and revenue
Build the enablement and evidence base of case studies, benchmarks, and measurement that establishes creator marketing as a credible growth channel for advertisers new to the category
Build and scale the through-creator marketing model
Shape creators as a scalable marketing channel in region, from talent selection and partnership programs to creator-led content that drives both brand and performance outcomes
Move the model from one-off activations to a repeatable, always-on operating system spanning content operations, brand safety review, and the transition from organic content to paid amplification
Build measurement frameworks and use data to drive decisions
Define regional success metrics, build the measurement systems for sustained creator marketing, and move the team toward incrementality rather than engagement proxies
Use data to shape investment strategy, optimize campaigns, and tell the business story to executive leadership
Manage marketing investment and partner ecosystem
Own agency relationships and budget across a portfolio of creator programs, making allocation tradeoffs and demonstrating return on that investment
Represent the work at the highest levels
Present regional strategy, results, and recommendations to leadership through executive readouts and cross-functional forums, and build alignment across matrixed stakeholders
Integrate AI into marketing strategy and operations
Embed AI into how the team plans, produces, and reviews creator content at scale, driving step-change gains in speed and quality

Minimum Qualifications:

10+ years of progressive marketing experience, including experience in creator, influencer, social, or content marketing
Deep data fluency: proven experience building measurement frameworks, defining success metrics, and using data to shape both strategy and investment decisions
Proven experience developing regional or global strategy and delivering impactful marketing campaigns across markets, supported by data
Demonstrated experience building growth strategies and moving measurable business outcomes, not only awareness or engagement
Experience developing and executing integrated marketing campaigns across social, digital, content, and events, including both brand-building and acquisition marketing
Experience deploying creators or influencers as a marketing channel at scale, including talent selection, content operations, and paid amplification
Experience taking products or solutions to market with a commercial or advertiser audience
Demonstrated experience leading cross-functional programs without direct authority across product, sales, and partnership teams
Strong project management skills, with the ability to manage multiple concurrent programs across markets, agencies, and cross-functional teams
Comfort with ambiguity and emerging categories; experience defining strategy where no established playbook exists
Fluency in Portuguese and English, as the role requires developing marketing strategies and campaigns across Portuguese-speaking markets in Latin America and collaborating with global English-speaking teams
Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Preferred Qualifications:

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Incremental experience in product marketing and growth marketing
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Experience in the LATAM creator ecosystem, including agency and talent relationships
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience leading marketing for products at different maturity stages simultaneously
Fluency in Spanish, as the role supports creator marketing across Spanish-speaking markets in Latin America
Experience building measurement frameworks for creator or influencer programs, including incrementality testing
Experience spanning both consumer marketing and business marketing
Creator-economy expertise and experience marketing with and through creators

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
In Brazil, Meta is committed to hiring people with disabilities for its workforce. Therefore, in accordance with Brazilian Law No. 8213/91, qualified candidates that meet the definition of having a disability or being rehabilitated by the Social Security Agency, as defined by local legislation, will have preference in the hiring process.

Equal Employment Opportunity:

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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