Product Marketing Manager, Horizon

Meta Reality Labs is seeking a Consumer Product Marketing Manager to drive product market fit and growth for Horizon, Meta’s social platform where people create and play together. In this role, you will serve as the voice of the consumer within the product organization, leading inbound strategies that shape how Horizon evolves to meet consumer needs. You will partner closely with product, engineering, data science, and go-to-market teams to define audience opportunities, craft compelling value propositions, and translate deep market understanding into product and launch strategies that accelerate adoption and retention.
Product Marketing Manager, Horizon Responsibilities
Shape the core consumer experience by leading inbound and outbound work that enables users to discover, play, connect with friends, and find value in Horizon quickly
Build integration foundations across Meta’s apps to make cross-app discovery an effective lever for growth
Drive Horizon’s App Store presence including positioning, creative direction, testing plan, content updates, and conversion measurement
Represent the voice of the customer within the Horizon product organization, synthesizing qualitative and quantitative insights to influence product roadmap prioritization and feature development
Plan and execute go-to-market strategies for Horizon product launches, coordinating across marketing, communications, partnerships, and legal to drive awareness, adoption, and retention
Collaborate with user experience research and data science teams to build a continuous feedback loop between market signals and product decisions

Minimum Qualifications:

8+ years of experience in product marketing, product strategy, growth, or analytical roles
Bachelor’s Degree in Business, Marketing or similar discipline
Experience partnering cross-functionally (Product Management, Engineering, Data Science, Design, User Experience Research, Legal/Privacy) to ship product changes and improve funnels
Demonstrated ability to own ambiguous work end-to-end: insight → strategy → execution → measurement
Strong written and verbal communication skills; able to create clear narratives and simple plans

Preferred Qualifications:

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Experience working on early-stage or platform-level products in ambiguous, high-growth environments
Experience working on AI products – ideally for a consumer audience, but experience working on AI tools for developers, businesses, and policymakers also applies
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Experience marketing social, gaming, or virtual world products on mobile platforms

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
United States of America: $130,000/year to $188,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity:

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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