Developer Marketing Manager

Meta is seeking a Developer Marketing Manager to lead marketing strategies that engage and grow the developer ecosystem across Meta's Reality Labs platforms. In this role, you will craft and execute marketing programs that help developers discover, adopt, and build with Meta's developer tools, APIs, and SDKs. You will translate complex technical capabilities into compelling narratives that resonate with developer audiences, driving awareness, engagement, and adoption across the full developer journey.

Developer Marketing Manager Responsibilities:

Develop and execute integrated marketing programs targeting developer audiences across Meta's Reality Labs platform ecosystem, including campaigns spanning developer documentation portals, community channels, and technical events
Translate complex technical product capabilities — such as APIs, SDKs, and developer tooling — into clear, compelling messaging and content that resonates with software developers and technical decision-makers
Partner with product, engineering, and developer relations teams to align marketing strategies with platform roadmaps and developer adoption goals
Define and track key performance indicators for developer marketing programs, using data and experimentation to optimize campaign performance and inform future investment decisions
Identify short, mid, and long-term marketing goals aligned to developer growth objectives, and communicate progress and priorities to cross-functional stakeholders
Develop go-to-market strategies for new developer tools and platform features, including launch planning, audience segmentation, and channel selection
Adapt messaging and content formats across developer touchpoints including technical blogs, developer documentation, webinars, hackathons, and developer conferences
Collaborate with global marketing and communications teams to ensure developer marketing narratives are consistent and aligned with broader Meta platform positioning

Minimum Qualifications:

6+ years of experience in developer marketing, product marketing, or technical marketing roles
Experience developing and executing marketing programs targeting software developers, technical practitioners, or developer communities
Experience translating technical product capabilities such as APIs, SDKs, or developer platforms into clear messaging and content for technical audiences
Experience using data and performance metrics to evaluate marketing program effectiveness and inform strategic decisions
Experience collaborating with product, engineering, and developer relations teams to align marketing strategies with product roadmaps and business goals

Preferred Qualifications:

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Experience marketing developer tools, platforms, or ecosystems in the context of AR/VR platforms
Experience designing and executing developer community programs, such as hackathons, developer challenges, or technical ambassador programs
Familiarity with developer journey analytics and tools used to measure developer activation, engagement, and retention across platform ecosystems
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
United States of America: $124,000/year to $178,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity:

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
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