Whats App is looking for an experienced and accomplished Brand Marketing Lead to drive the Consumer Brand across key markets. The Brand Marketing Lead will manage a team of industry leading brand marketers within Whats App's Brand Marketing team and will play a significant role in shaping the future of the Whats App marketing campaigns and developing best in class efforts that drive consumer awareness, consideration, and engagement aligned to the business, product and brand goals. This leader will connect the dots between the business, product strategy and brand strategy, and extract true insights that translate into briefs that spark world class creativity. They will build influence and drive alignment across matrixed stakeholders, be a highly effective operator, and inspire and support a growing team with care, thoughtfulness and mentorship.

Brand Marketing Lead, Whats App Responsibilities:

• Lead the strategy and execution of Whats App's iconic brand and global marketing programs to drive the brand forward and foster long term growth
• Architect Whats App's marketing strategy and roadmap through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market
• Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, Growth, Partnerships and Performance Marketing
• Manage a high performance team of marketers, providing the guidance and structure necessary to deliver marketing programs and innovation in how the Whats App brand evolves
• Lead and collaborate with a multitude of cross-functional stakeholders to deliver industry-leading marketing campaigns, product launches and GTMs
• Manage partner creative agencies, through exploration, contract, concept and execution/delivery, developing a bench of trusted partners who understand the strategy for the Whats App brand
• Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas
• Partner closely with Product Marketing and Product team to bring the Whats App Brand to life within the app
• Build collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team's roadmap, delivering against clearly defined brand objectives while ensuring productive team environments
• Model collaborative behaviors and build a broad organization that values, respects, and taps into different backgrounds and perspectives

Minimum Qualifications:

• 12+ years experience with brand marketing at companies with global scale
• 5+ years of people management experience
• Experience building annual marketing plans, including creating the business case for incremental investment
• Experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and campaigns/initiatives that drive results
• Experience managing multiple campaigns/initiatives across markets simultaneously
• Experience leading and driving flawless integrated execution across an expansive cross-functional and highly matrixed organization
• Experience influencing leadership and gaining executive and VP buy-in/advocacy
• Bachelor's Degree in marketing, business, technology or related field
• International experience and knowledge of a variety of social and business landscapes

Preferred Qualifications:

• Experience leading consumer marketing for large-scale tech brands
• Experience managing time-sensitive projects through to completion while balancing evolving priorities and a broad range of stakeholders
• Tech sector or CPG experience

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

$182,000/year to $252,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.