About Us

At Mastercard, we're powering economies and empowering people, building ​ a sustainable economy where everyone prospers.

Size: 10000+ employees
Industry: Consulting, Financial Services, Technology, Fintech

View Company Profile

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Specialist, Marketing

Overview:

The Marketing & Communications team is looking for a Senior Specialist, Marketing to drive our consumer experience strategy forward by consistently innovating and problem-solving. The ideal candidate is passionate about the consumer experience journey, highly motivated, intellectually curious, analytical, and possesses an entrepreneurial mindset. This position is ideal for a dynamic, creative, and detail-oriented professional who is passionate about building strong brand presence through compelling storytelling and effective media strategies.

• Role
• Executes marketing strategies and activities (includes advertising campaigns, promotions, sponsorships, trade shows, webinars, websites) by developing the business cases, identifying opportunities and leading the deployment across markets.
• Serve as the primary point of contact for creative, media and BTL agencies. Communicate campaign objectives, brand guidelines, and deliverable expectations clearly, ensuring alignment throughout the campaign lifecycle.
• Work closely with creative agencies to develop campaign concepts, messaging, and visual assets. Participate in brainstorming sessions, review creative proposals, and provide constructive feedback to guide agencies toward on-brand solutions.
• Media Planning: Partner with media buying agencies to build strategic media plans that maximize campaign reach, frequency, and engagement across relevant channels
• Project Management: Oversee the campaign timeline, ensuring all stakeholders meet key milestones and deadlines. Coordinate internal reviews, manage asset approvals
• Tracks budget for marketing programs, and raises awareness when programs are not on track against budget's cadence. Work with the finance planning team and agencies to reconcile costs.
• Collaborate with agencies and internal analytics teams to gather and review campaign performance data. Assist in preparing post-campaign reports, highlighting successes, areas of improvement, and actionable insights.
• Prepare regular status updates and present campaign progress to internal stakeholders, including marketing, sales, and leadership teams.

All About You:

• Works effectively across teams and with internal and external partners; facilitates productive discussions and problem-solving.
• Experience working on projects that require collaborating with multiple internal and external stakeholders.
• Demonstrates originality in approach to campaign ideation, messaging, and visual expression.
• Articulates ideas clearly, both in writing and speaking; adapts style for different audiences.
• Manages time, priorities, and resources efficiently to deliver results within deadlines and budgets.
• Evaluates performance data objectively and provides actionable recommendations for improvement.
• Experience developing presentations by creating content and articulating a story with a clear point of view.

Corporate Security Responsibility:

Every person working for, or on behalf of, Mastercard is responsible for information security. All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and therefore, it is expected that the successful candidate for this position must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Email Address

Send me The Muse newsletters for the best in career advice and job search tips.

Get jobs!

Client-provided location(s): Panamá, Panama

Job ID: Mastercard-22331_R-258552

Employment Type: OTHER

Posted: 2025-09-02T19:13:38
Apply on company site

Perks and Benefits

Health and Wellness

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Short-Term Disability
• Long-Term Disability
• FSA
• FSA With Employer Contribution
• HSA
• HSA With Employer Contribution
• Fitness Subsidies
• On-Site Gym
• Pet Insurance
• Mental Health Benefits
• Virtual Fitness Classes
• Health Reimbursement Account

Parental Benefits

• Birth Parent or Maternity Leave
• Non-Birth Parent or Paternity Leave
• Fertility Benefits
• Adoption Assistance Program
• Family Support Resources
• On-site/Nearby Childcare
• Adoption Leave

Work Flexibility

• Flexible Work Hours
• Remote Work Opportunities
• Hybrid Work Opportunities

Office Life and Perks

• Commuter Benefits Program
• Casual Dress
• Happy Hours
• Snacks
• Company Outings
• On-Site Cafeteria
• Holiday Events
• Some Meals Provided

Vacation and Time Off

• Paid Vacation
• Paid Holidays
• Personal/Sick Days
• Leave of Absence
• Volunteer Time Off

Financial and Retirement

• 401(K) With Company Matching
• Performance Bonus
• Relocation Assistance
• Financial Counseling
• Stock Purchase Program
• 401(K)
• Company Equity

Professional Development

• Tuition Reimbursement
• Promote From Within
• Mentor Program
• Access to Online Courses
• Lunch and Learns
• Internship Program
• Work Visa Sponsorship
• Leadership Training Program
• Associate or Rotational Training Program
• Shadowing Opportunities

Diversity and Inclusion

Employee Resource Groups (ERG)

Apply on company site

Similar Jobs

Suggested Searches

senior jobsMastercard jobsAll jobs

Search Additional Jobs

Senior Specialist Jobs in Panamá, PanamaJobs in Panamá, Panama