Offline Customer Marketing Manager

Job Description:

属于皇家宠物事业部

Offline RTM Strategy design and landing:

• Distribution guidance design and tracking

• Offline in-store execution guidance and tracking

• Offline value chain design and improvement

• Offline projects design , POSM/SOL

Set up Offline Perfect Store Model:

• Offline perfect store KPI design by channels

• Tracking process design and action suggestion

1. Channel portfolio matrix and priorities setting with key MKT and sales Pillars

• leverage MKT strategy and channel strategy to develop channelized portfolio matrix

• Coordinate NPD launch plan and performance tracking

1. Perfect store

• Design promotion price guidance and execution tracking

• GWP design and management

1. Sample management

• Sample FCST and allocation

• Sample mechanism design and ROI check

1. ANP management

Requirements:

• At least 5 years’ experience in FMCG

• Trade Marketing experience is fundamental.

• Offline TM experience, especially KA stores is must

• Offline sales experience is a plus

-English communication is must