Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.

About Lowe's

Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India

About the team:

Lowe’s Media Network leverages Lowe’s best-in-class marketing and creative services to help clients identify, craft and execute insights-driven omni-channel campaigns. LMN Trafficking team leverage digital marketing channels to drive in-store and online traffic, deliver total campaign metrics and optimize ROI for maximum profitability by creating programs from concept to design, or optimizing current programs.

Job Summary:

The Analyst – LMN Trafficking must leverage the digital channels and traffic offsite and onsite media channels campaigns based on the media plan and optimize with a Media Network lens. Analyze budget and execute all media plan efforts including campaign setup, optimization, testing, and analysis. The Analyst primary role is to manage, optimize, and ensuring the smooth delivery of advertising campaigns across platforms within the channel. To accomplish this the Analyst of LMN trafficking must have knowledge and experience in the ever-changing digital media ecosystem and a deep understanding of retail/merchant organizations to ensure our campaigns are directed at priority categories. Additionally understanding of the American retail industry and cultural nuances is good to have. The suitable candidate should be a good team player, self-motivated and bring in fresh concepts that can elevate the brand image.

Roles & Responsibilities:

• Ad traffickers are responsible to setup campaigns, upload creative assets, configure targeting parameters, and ensuring the campaigns align with the client specifications
• Ensure that the ad spend is allocated effectively across campaigns
• Configure A/B test campaigns
• Monitor and verify ad creatives are delivered in the correct formats and sizes, optimizing them for different placements
• Setup and monitor campaign performance around the key performance indicators such as, CTR, Conversion, CPC, CPM, CPA, and ROAS
• Continuously monitor ad performance, optimize the campaign by making necessary adjustments to improve CTR, Conversion and ROAS
• Generate performance reports using analytical tools and have data driven approach to communicate insights with stakeholders to ensure the campaigns meet their objective

Years of Experience:

• 2+ years in a similar role preferably in advertising agency or retail industry

Required Minimum Qualifications:

• Graduate or post graduate degree in Business, Marketing, Marketing, Digital, E-Commerce

Primary Skills (must have):

• Ad Ops trafficking knowledge is a must
• Exposure to GAM, DV360, Yahoo DSP, Social platforms
• Ability to interpret insights from Data analytics tools
• Good communication skills – written and spoken

Secondary Skills (desired):

• Retail Media Network

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.