Back

Fix Term

Ho Chi Minh City

Ho Chi Minh City

Marketing

Full

• Time

22-Jan-2026

MISSION: Driving force behind e-commerce success and blends a creative vision with data-driven strategy to growth market share in ecommerce.

KEY RESPONSIBITY:

E-COMMERCE GROWTH STRATEGY:

• Develop and execute annual and monthly online business plans to drive sales, visibility, and market share across e-commerce platforms.
• Conduct JBP (Joint Business Plan) discussions, set FTL/NPD/Assortment targets, and craft actionable e-commerce agendas (e.g. Double Day, Livestream).

CAMPAIGN & PROMOTION PLANNING:

• Plan and execute commercial assortment strategies, GWPs, and key promotions by month, quarter, and year.
• Lead bidding strategies for campaigns (e.g. SBD, Brand Day) and build media plans aligning awareness and performance KPIs.
• Closely collaborate with transactional media lead to provide category & brand inputs for planning and optimization

SALES DELIVERY & PERFORMANCE TRACKING:

• Own the daily/weekly tracking of performance metrics (PFM) across platforms.
• Analyze commercial KPIs, media results, and market share to deliver data-driven actions and risk mitigation plans.

FORECAST & SUPPLY ALIGNMENT:

• Coordinate with supply and commercial teams to build accurate forecasts and stock planning for campaigns and NPDs.
• Lead building block plans and ensure forecast inputs across local and zone submissions (PRESMAP, SMAP, etc.).

REQUIREMENTS:

• At least 5 years of experience in E-commerce Management, either from a brand side (FMCG/Beauty) or from a leading E-commerce platform/Enabler.
• Proven track record of managing official stores (Mall/Flagship) on Shopee, Lazada, and Tik Tok Shop. Understanding the specific algorithms and campaign mechanics (Double Day, Payday, Super Brand Day) of each platform.
• Experience in conducting Joint Business Plans (JBP) with platform managers to secure visibility, traffic, and exclusive slots.
• Experience collaborating with media teams to align transactional media spend (CPAS, Search Ads) with commercial sales targets.
• Proficiency in analyzing E-commerce metrics (Traffic, Conversion Rate, AOV, GMV, ROAS) to derive actionable insights and risk mitigation plans.
• Mastery of "e-merchandising" – optimizing product listings, PDP (Product Detail Page) layouts, and commercial assortment to maximize conversion.
• Deep understanding of E-commerce cost structures (platform fees, shipping subsidies, GWP costs, and voucher mechanics) to ensure profitable growth.
• Strong capability in demand forecasting for mega-campaigns to prevent out-of-stock (OOS) or overstock situations.
• Knowledge of the livestreaming ecosystem and affiliate marketing to drive real-time sales performance.

Apply now

You can apply to up to three jobs within a rolling 30-day window.

You cannot withdraw your application once you applied, so please make sure to choose a job that matches your dreams.

Please visit "Your Application Space" to see the jobs you have already applied to.

Please don’t create another account with a different email. If you do so, your account might be merged and your application record will be deleted.

Share this job:

Facebook

LinkedIn

X

var apply Buttons = tpt.select All("a.button--apply");
apply Buttons.for Each(function(button){
tpt.add Listener(button, "click", function(){
data Layer.push({
'event': 'uaevent',
'event Category': 'job page',
'event Action': 'apply now',
'event Label': 'Online Brand Manager

• L'Oréal Paris::Marketing::Consumer Products::L'Oréal Paris::Full
• Time::Fix Term::Vietnam::Ho Chi Minh City, Ho Chi Minh City::229608',
  'ecommerce': 'undefined'
  })
  });
  });

var social Share Buttons = tpt.select All(".social-share__popup__icondata-social Network");
social Share Buttons.for Each(function(button){
tpt.add Listener(button, "click", function(){
data Layer.push({
'event': 'uaevent',
'event Category': button.dataset.socialnetwork,
'event Action': 'share',
'event Label': 'Online Brand Manager

• L'Oréal Paris::Marketing::Consumer Products::L'Oréal Paris::Full
• Time::Fix Term::Vietnam::Ho Chi Minh City, Ho Chi Minh City::229608',
  'ecommerce': 'undefined'
  })
  });
  });