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Online Brand Manager

L'Oréal

Online Brand Manager

L'Oréal

·

On-site

·

Full-time

·

6d ago

Back

Permanent

BANGKOK

Bangkok

Marketing

Full

  • Time

26-Nov-2025

About the job

Hello, we’re L’Oréal.

We’re not just building brands; we’re shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading—this might be the opportunity you’ve been searching for.

Join us on our mission to: Create the beauty that moves the world.

Being part of L’Oréal,“Talent” is the core of our business. L’Oréal group’s success is built upon the collaboration of brilliant minds.

A Day in the Life

  • Implement the e-commerce strategy of total brand: focus on increasing online multichannel revenues by establishing the online selling strategy across key platforms; Lazada, Shopee, Tik Tok and Konvy.
  • Champions the online brand plan for total brand in all platforms including setting framework, strategy & trade calendar for campaigns, price assortment, hero SKU focus, GWPs, campaign stories, bundling, feed content planning, cross selling, and off platform media.
  • Develop online strategy, execute, and optimize performance of each platform.
  • Convert the brand strategy into operation E-Brand Plan
  • Set brand price position and promotion strategy.
  • Translate/localize copy, aligned with regional guideline with full responsibility on SIS communication.
  • Responsible for managing marketing/data analytics tools for each platform.
  • Ensure all digital activity and campaign integration are consistent with brand communication theme including align overall objective and brand’s essence.
  • Responsible for E-com P&L of total brand under given guideline to grow sell out of total brand ahead of category.
  • Leverage learning from current platform to emerging channel to ensure Brand Image’s consistency.

We Are Looking For

You’ll Thrive In This Role If You Have:

  • Bachelor’s degree or higher in marketing and communication field
  • At least 4 years of experience as in E-commerce, Social Commerce, Marketing O+O
  • Understanding in details the role of affiliate to the e-commerce strategy, KPIs including commission
  • Strong Operational Digital Marketing profile capable of building detailed activity plans.
  • Good analytical skills, understanding e Commerce landscape, building consumer journey
  • Good interpersonal and communication skills
  • Be able to work under pressure with good problem solving
  • Excellent command of English both written and speaking

Who We Are

Hello, we’re L’Oréal. For over a century, we’ve been dedicated to one sole vocation: creating beauty that moves the world. With a presence in over 150 countries and 37 international brands, we are the global leader in beauty. Our mission is to provide the best in beauty innovation to all women and men around the world, respecting their diversity.

We’re committed to guaranteeing inclusive recruitment processes and advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

Apply now

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About L'Oréal

L'Oréal

L'Oréal

Public

L'Oréal is a French multinational cosmetics and beauty company that develops, manufactures, and markets skincare, haircare, makeup, and fragrance products. The company operates through multiple divisions including consumer products, luxury brands, professional products, and active cosmetics.

10,001+

Employees

Clichy

Headquarters

Reviews

3.8

10 reviews

Work Life Balance

3.2

Compensation

4.1

Culture

3.4

Career

4.2

Management

2.8

68%

Recommend to a Friend

Pros

Career growth and progression opportunities

Good compensation and benefits

Strong company reputation and brand

Cons

Management and leadership issues

Work-life balance challenges

Office politics and workplace culture issues

Salary Ranges

0 data points

Intern

Intern · Marketing

0 reports

$73,989

total / year

Base

-

Stock

-

Bonus

-

$62,891

$85,087

Interview Experience

35 interviews

Difficulty

3.0

/ 5

Duration

14-28 weeks

Offer Rate

41%

Experience

Positive 64%

Neutral 22%

Negative 14%

Interview Process

1

Phone Screen

2

Technical Interview

3

Hiring Manager

4

Team Fit

Common Questions

Technical skills

Past experience

Team collaboration

Problem solving