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Marketing

Full

• Time

01-Dec-2025

Calling all innovators, disruptors, and dreamers!

Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together!

Job Title: Customer Marketing Manager**– Aesop- Luxe DivisionWHO WE ARE:**

In the L’Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Khiels, Lancôme, Prada, Aesop, and Urban Decay to name a few) and an incredibly talented team of 28k experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

A DAY IN THE LIFE:

JOB SUMMARY:

This pivotal role is central to driving Aesop’s product strategy, successfully launching innovative products, and maximizing brand value within the Korean market. As a Group Product Manager, you will lead the evolution of the Product Management role during Aesop's exciting journey with the L'Oréal Group. We are looking for a passionate and creative leader who can spearhead new PM initiatives and guide the team to deliver an exceptional customer experience. This role requires a visionary team player who creates synergy through collaboration—someone who can balance strategic product oversight with the soulful, high-touch execution that Aesop is known for. A consistent and dedicated career history as a Product Manager within L'Oréal, demonstrating a deep understanding of our group's values and established processes, is highly preferred for this crucial role.

CORE WORK ACTIVITIES

A.

Product Strategy & Management Leadership:

• Strategic Portfolio Management: Develop and oversee the annual and long-term product portfolio strategy, leveraging market trends, competitor movements, and deep consumer insights.

• Pro-actively identify opportunities for existing product optimization and groundbreaking new launches, defining clear roadmaps based on strategic thinking.

• Pricing & Demand Forecasting Leadership: Lead the annual and new product pricing strategy, ensuring price positioning reflects both brand prestige and market competitiveness.

• Direct the demand forecasting process for new and key products, coordinating closely with Supply Chain and Finance to ensure optimal stock availability and business continuity.

• Apply expertise in 'Product and service pricing' to maximize profitability while maintaining Aesop's unique value proposition.

• Launch Excellence & Operations: Lead the end-to-end planning process: from meticulous new product forecasting and pricing strategies to Regulatory Affairs (RA) alignment and inventory management.

• Ensure the successful execution of launch plans through close cooperation with cross-functional teams, including Sales, Supply Chain, and Global/Zone stakeholders.

• Performance Analysis & Optimization: Continuously analyze sales data and market response to evaluate performance, utilizing**'Data-driven decision-making'** to identify growth white spaces.

• Devise flexible improvement plans to optimize the product lifecycle, ensuring both brand prestige and commercial health.

B.

Customer Marketing & Brand Engagement:

• Creative Campaign Execution: Plan and manage the annual/monthly customer marketing calendar, ensuring all activities are localized with an 'Aesop-esque' touch while aligning with global strategy.
• Lead the development of local campaign strategies, overseeing retail copy review, visual materials, and social media trend activations to ensure effective brand exposure.
• High-Touch Customer Experience & In-store Activity: Design and execute passionate customer engagement events, such as skincare/fragrance workshops and experiential in-store gestures, to deepen the brand connection.
• Focus on elevating the in-store customer journey, ensuring every physical touchpoint reflects the brand's unique philosophy.
• CRM-Driven Insights: Carefully analyze CRM data to understand customer behavior and refine marketing activities, ensuring a personalized and meaningful approach to customer relations.
• Collaborate with the CRM team to identify key trends and opportunities, incorporating these insights directly into the product and marketing strategy.
• Strategic Reporting: Prepare insightful reports for the Head of Marketing and Global teams, translating campaign results and market research into actionable business strategies.

C.

Leadership & Synergy:

• Mentorship & Team Growth: Provide dedicated guidance to team members, supporting their professional development and fostering a positive, high-energy environment through effective 'Energy and stress management'.
• Lead by example as a true team player, ensuring the team navigates the L'Oréal ecosystem with confidence and clarity.
• Cross-functional Collaboration: Foster seamless communication with DMI, Sales, Retail, and Digital teams to generate 360-degree synergy in all product and marketing initiatives.

WHO YOU ARE:

• Education : University graduate
• Year of Experience : 7-8+ years

Experience:

7-8+ years of experience in Marketing or Product Management (Beauty/Cosmetics industry experience preferred).

• Proven track record in leading Pricing and Demand Forecasting strategies for complex portfolios.

• Extensive experience in product lifecycle management and successful new product launches.

• Passionate about Customer Marketing, with experience in creating impactful in-store activities and managing external agencies.

• Strategic problem-solving skills based on a pro-active and flexible mindset.

• Strong capabilities in market analysis, competitor analysis, and consumer insight generation. Data-driven decision-making ability and analytical thinking.

• Excellent communication and collaboration skills as a team player working with diverse departments and stakeholders.

• Language: Proficiency in Korean & English communication (for report writing and communication with global headquarters)

• Other Skills: Proficient with Excel,PPT

WE ARE ENGAGED & COMMITTED:

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way.

The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion or any other characteristics protected by law.

We are proud to be an equal opportunity employer.

**(Please attach your updated Eng. resume when you apply.)

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