This role is based at our Corporate Office in Menomonee Falls, WI. You'll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role:

In this role, you will play a critical role in shaping Kohl's seasonal and monthly content strategies, ensuring product priorities, customer needs and channel realities come together in compelling, customer-led stories. You will sit at the intersection of customer insight, merchant strategy, creative development and integrated marketing execution, serving as both a strategic thought partner and hands-on leader across the full content lifecycle.

• What You'll Do
• Lead quarterly hindsight analyses focused on customer behavior, content and marketing performance, and competitive and industry trends, translating insights into actionable direction
• Maintain ongoing awareness of industry, competitive and Kohl's performance; support ad hoc insight requests
• Partner with merchants to understand product strategies and business priorities, identifying where content can support and amplify these initiatives
• Synthesize cross-category priorities to uncover shared themes and opportunities for stronger storytelling and greater customer impact
• Lead the development of seasonal content strategies that establish core objectives and guide monthly content storytelling, including strategic rationale, customer need, creative direction, messaging and product approach
• Map stories across the timeframes, establishing timing, prioritization and alignment with promotional and channel plans
• Collaborate cross-functionally to ensure strategies are executable and deliver a cohesive customer experience
• Oversee IMC, content and product statement details in Sitecore throughout the marketing lifecycle
• Develop clear, strategic creative briefs for internal creative partners to ensure monthly content stories are concepted as intended
• Provide oversight throughout concept development to ensure alignment to strategy
• Brief photography partners on imagery needs and ensure alignment to content strategy
• Build trusted relationships across marketing strategy, key merchant partners, and cross-functional teams, including creative and channel partners, marketing analytics and customer insights
• Lead, coach, and develop a team of direct reports, setting clear goals, priorities and expectations
• Allocate work effectively across the team to ensure quality, timeliness and balanced workloads
• Additional tasks may be assigned

What Skills You Have:

Required

• Bachelor's degree and 5+ years of relevant experience in content strategy, marketing, or a related field
• Experience working with qualitative and quantitative data to identify opportunities and translate insights into actionable recommendations

Preferred

• Experience managing content strategy and/or content calendars within an integrated marketing environment