Data Protection Product Marketing Manager:

This role has been designated as ‘Remote/Teleworker’, which means you will primarily work from home.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

As a Product Marketing Manager at HPE Storage, you will play a pivotal role in driving go-to-market strategies, crafting compelling messaging, and enabling sales teams to effectively position our solutions. You will act as the bridge between product management, sales, customer success, and marketing, ensuring our solutions resonate with target audiences and solve real-world challenges faced by IT teams globally. This role combines strategic thinking with execution, requiring you to collaborate across teams.

This is a teleworker role, open on location within the US.

Responsibilities:

• Product Positioning and Messaging: Develop clear and compelling product positioning that highlights the value of the HPE data protection portfolio and solutions including software and hardware. Create and maintain messaging frameworks tailored to target personas, industries, and use cases.
• Go-to-Market Strategy: Define and execute go-to-market strategies for existing and new product offerings. Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives.
• Content Creation: Produce high-impact marketing collateral, including value propositions, presentations, solution briefs, whitepapers, case studies, videos and blogs. Partner with demand generation teams to create campaign assets such as landing pages, reports, and webinars.
• Market Research and Competitive Analysis: Conduct market research to identify trends, customer pain points, and competitive insights. Translate research findings into actionable recommendations for product positioning and differentiation
• Market Research and Competitive Analysis: Conduct market research to identify trends, customer pain points, and competitive insights. Translate research findings into actionable recommendations for product positioning and
• Sales Enablement: Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides. Partner with sales teams to ensure they are equipped to effectively communicate product value to customers.
• Customer Advocacy: Work closely with customer success teams to identify and showcase customer success stories. Leverage customer feedback to refine messaging and influence product roadmap decisions.
• Alliance Focus: Partner with external organizations to share marketing efforts and expand market presence, similar to joint venture marketing.

Education and Experience Required:

• BA or BS in Marketing or related field; MBA preferred.
• Experience: 3+ years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing for data protection solutions.
• Technical Knowledge: Strong understanding of hybrid IT environments, data protection hardware and software, and AI-driven solutions.
• Marketing Expertise: Proven track record of developing go-to-market strategies and crafting compelling product narratives.
• Collaboration Skills: Ability to work cross-functionally and build strong relationships with product, sales, and marketing teams.
• Alliance marketing and/or partner marketing experience is a plus.

Knowledge and Skills:

• Data Protection Market Expertise: Deep understanding of customer pain points, competitive landscape, and market trends.
• Go-to-Market (GTM): Strategy, planning, and execution for product launches.
• Sales Enablement: Equipping sales teams with tools, training, and collateral.
• Content & Messaging: Developing core narratives, positioning, and assets.
• Acknowledged mastery of marketing principles, practices, tactics and tools.
• Exceptional communication, storytelling, and presentation skills.
• In-depth understanding of the industry, offering categories and company offerings/ strategy.
• Strong project and budget management skills.
• Excellent written/oral communications.
• Strong analytical skills.
• Excellent interpersonal skills.
• Ability to build, manage and influence virtual teams.
• Exceptional negotiating skills.
• Ability to interface effectively with all levels of management and functional disciplines, both within and outside the company.
• Strong influencing and consensus-building skills.
• Conflict-resolution skills.

Impact/Scope:

• Drive/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer/partner engagement.
• Highly effective at collaborating with technology alliance partners to align strategies, accelerate execution, and deliver measurable business impact.

Complexity:

• Moderate – Deals with moderately complicated strategic/tactical issues; interfaces with senior marketing management, other company functions/organizations, marketing partners and end customers.

Additional Skills:

Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity, Long Term Planning, Managing Ambiguity, Market Analysis

Additional Skills:

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let's Stay Connected:

Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.

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#marketing

Job:

Marketing

Job Level:

Intermediate

"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. – United States of America: Annual Salary USD 81,400 - 154,600 in Massachusetts // 71,500 - 164,400 in Texas
The listed salary range reflects base salary. Variable incentives may also be offered."

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

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It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammer impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates. These scammers often seek to obtain personal information or money from candidates.

Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors **will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process.**The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.