Social & Digital Insights Lead:

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Who We Are:

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.

Job Description:

HPE’s Global Communications team has more than 100 communicators across the globe – that advocate our corporate strategy, culture, reputation, and innovations. We are storytellers, creatives, producers and journalists; and the heart of HPE’s news engine. We’re passionate about technology; and inspired by HPE’s purpose to advance the way people live and work.

The Social & Digital Insights Manager is the analytical engine of HPE’s Global Social & Digital Communications organization. This role translates data into actionable insights that sharpen strategy, improve content performance across all channels, guide editorial planning, and demonstrate impact across the Newsroom, podcasts, executive thought leadership, and global social channels.

You will partner with teams across Social Strategy, Digital Comms, Executive Comms, decisions are grounded in high‑quality analytics, trends, and performance intelligence.

This role is ideal for a digital strategist who loves data, knows how to uncover what drives engagement, and can turn measurement into better storytelling, better experiences, and better results. Help cultivate a culture of measurement, testing, experimentation, and continuous improvement.

You will also be an AI leader and expert for the team, driving us into new territory with AI use and tool adoption.

Key Responsibilities

1.

Performance Insights & Reporting:

• Develop regular reporting dashboards that showcase performance across channels, and allow for insights and growth. Translate complex data into simple, leadership‑ready narratives, visuals, and recommendations.
• Identify trends, content drivers, audience behaviors, and optimization opportunities.

2.

Newsroom Analytics Leadership:

• Own monthly, quarterly, and ongoing newsroom performance tracking using Adobe Analytics, Global Comms Metrics Tool, and maintaining performance comparison spreadsheet.
• Analyze article performance, trends, traffic patterns, search behaviors, and campaign/event spikes.
• Provide data‑driven input into editorial planning, story packaging, and cross‑channel amplification.

3.

Social Media Insights & Measurement:

• Partner with the Social Strategy team to evaluate performance across brand, tech, and advocacy channels (leveraging Sprinklr dashboards, UTM reporting, tagging architecture).
• Conduct periodic deep dives, including:Executive social presence
• Algorithm and content format testing
• Geo performance insights
• Topic/trend tracking
• Evaluate channel health—engagement rates, audience growth, community dynamics, sentiment, and listening insights.

4.

Executive Social Thought Leadership Analytics:

• Provide insights for executive social strategies and key moments (Earnings, Discover, Davos, AI House, etc.).
• Evaluate voice, influence, and content resonance across channels.
• Support performance reviews, narrative evolution, competitor benchmarking, and opportunity identification.

5.

Podcast & Audio Performance Reporting:

• Partner with the podcast team to measure episode performance, downloads, retention, and engagement.
• Provide insights to shape show strategy, guest selection, and cross‑channel promotion.

6. Tagging, Governance & Data Quality Management

• Govern the Communications Tag Manager architecture; maintain metadata standards; monitor Initiative ID adoption.
• Strengthen tagging rigor across Newsroom, social, and editorial channels to ensure accurate reporting.
• Partner with Comm Tech and DAM stakeholders to improve taxonomy and process adoption.

7. Ad‑Hoc Insights for Key Moments

• Provide rapid analysis for high‑visibility and time‑sensitive moments (earnings, major launches, SAM, events, Discover).
• Support x‑channel planning meetings (weekly + quarterly) with targeted insights that guide content sequencing and amplification.

Qualifications

• 4+ years in analytics, digital marketing, social media, digital communications, or similar roles.
• Experience with Sprinklr (required), Adobe Analytics, and internal dashboards (preferred).
• Comfort working with data exports (CSV), building reports, and creating data visualizations.
• Strong storytelling skills—able to turn data into meaning.
• Understanding of organic social platforms, digital content performance, SEO, and audience behavior.
• Familiarity with tagging governance, metadata systems, or content architecture.
• Highly collaborative; able to work with multiple stakeholders across comms and marketing.
• Curiosity, analytical rigor, and a mindset for innovation and experimentation.

Additional Skills:

Accountability, Accountability, Active Learning, Active Listening, Bias, Business, Business Communications, Coaching, Creativity, Critical Thinking, Data Analysis Management, Data Collection Management (Inactive), Design Thinking, Empathy, Executive Communications, Executive Visibility, External Communication, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Personal Initiative, Policy and procedures, Program Management {+ 4 more}

What We Can Offer You:

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

Let's Stay Connected:

Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.

#unitedstates

Job:

Communications

Job Level:

Intermediate

"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. – United States of America: Annual Salary USD 71,700 - 145,300 in California // 62,900 - 145,300 in Texas
The listed salary range reflects base salary. Variable incentives may also be offered."

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity.

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

No Fees Notice & Recruitment Fraud Disclaimer

It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammer impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates. These scammers often seek to obtain personal information or money from candidates.

Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors **will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process.**The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.