The Marketing Operations Associate will be pivotal in optimizing our marketing technology stack management, day-to-day operations, and data integrity. This position is designed to enhance the efficiency and effectiveness of our marketing efforts by focusing on four key pillars: Foundations, Processes, Analytics, and Strategy. The ideal candidate will act as a strategic and tactical partner to the larger team on the day-to-day elements, while working on the big rock items, that's crucial for the overall J.P. Morgan Workplace Solutions business and growth.

Key Responsibilities:

Foundations (Martech Stack):

Oversee the integration and optimization of the marketing technology stack, ensuring seamless management and accountability.

• Lead the configuration and integration of Hub Spot (Marketing Automation Platform
• MAP) and Microsoft Dynamics (CRM) with appropriate automations and controls

Conduct audits of peripheral tools/platforms such as LinkedIn, Google Analytics, Google Ads, and Zoom Info. Recommend and implement appropriate controls to ensure data integrity before integration into CRM/MAP.

Operations & Processes:

Develop and implement a comprehensive data governance framework for marketing and sales data management.

Define best practices for data collection and management, establishing controls to ensure compliance and data integrity.

Audit and consolidate marketing assets such as forms and lists to improve management and efficiency.

Reporting & Analytics:

Collaborate with sales and CRM teams to clean and optimize data for accurate reporting.

Develop a clear framework for understanding KPIs, metrics, and targets, addressing gaps in current processes.

Lead the development and enhancement of reporting dashboards on Hub Spot ensuring alignment with business objectives.

Strategy:

Act as a strategic partner in the design stage of new marketing initiatives, ensuring operations are integrated from the outset.

Provide insights and recommendations to enhance marketing strategies and drive business growth.

Qualifications:

2-5 years of proven experience in marketing operations, preferably in a B2B environment with a strong understanding of various marketing technologies across automation, reporting, and advertising

Expertise in CRM and Marketing Automation Platforms, particularly Dynamics and Hub Spot.

Advanced spreadsheet skills, and SQL is a plus

Strong analytical skills with experience in data governance and reporting

Excellent communication and collaboration skills, with the ability to work cross-functionally.

Strategic thinker with a proactive approach to problem-solving