The Acquisition Marketing Campaign Management team is seeking an energetic, motivated, and experienced marketing people leader to drive best-in-class consumer experiences by leading a high-performing, results-driven team. The Consumer Bank Acquisition Marketing team is responsible for driving incremental high‐quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships.

As a Marketing Campaign Management Leader-Vice President on the Consumer Bank Acquisition Marketing team, you will support the consumer deposit relationships, and be responsible for managing a team of 3-5 associates who lead large scale, multi-channel acquisition campaigns, involving planning and executing creative strategies/tactics with a heavy emphasis on digital channels. In addition, you will take on special assignments, be an authorized approver of creative for the team, and drive creative thought leadership and/or process excellence initiatives across the team.

Job Responsibilities:

• Serve as the creative marketing leader, driving best-in-class consumer experiences.
• Develop strong partnerships between ACM, strategy, and execution teams for cohesive collaboration.
• Lead capacity planning and prioritization within ACM team leadership.
• Ensure a strong control environment and act as Authorized Approver on final creative.
• Optimize direct response marketing campaigns to improve results and reduce costs.
• Conduct regular reviews of end-to-end customer experience, including creative messaging and competitive audits.
• Recommend strategic testing and optimization approaches based on data-driven decisions.
• Develop thought leadership by leveraging testing resources and strategic vendors to innovate and personalize experiences.
• Participate in pilot programs and process improvements to simplify and build capabilities.
• Lead initiatives outside acquisition campaigns, including cross-program creative leadership and process improvements.
• Communicate effectively with senior leaders, manage performance goals, career development, and oversee budget management for production and creative costs.

Required qualifications, capabilities and skills:

• 7+ years of experience, proven track record in direct or digital marketing as a project/campaign manager:
• Digital consumer marketing experience in owned, earned and paid channels; strong executional knowledge of social, paid display, email, and website creative
• Experience working as a leader working in a fast-paced environment, with strong skills in multi-tasking and prioritization
• Ability to balance tactical, project management with strategic thinking/approach; strong track record of managing initiatives with demonstrated ability to think strategically in providing creative leadership, all while adhering to a tight controls environment
• High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
• Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
• Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
• Curious and creative with a focus on constant improvement
• Excellent written and oral communication skills; experience in presenting to senior level executives

Preferred qualifications, capabilities and skills:

• Specific experience in financial services including debit or credit marketing and/or agency-side experience
• 2+ years of manager experience
• 3+ years of agency/vendor management experience
• 4-year college degree