This is a rare opportunity for a senior Comms Planning/Connections Planning leader to bring the strategic rigor, creativity, and audience obsession of the agency world to a global scale—with direct ownership of how audiences are engaged, messages are sequenced, and communications evolve based on real performance.

As the Global Head of Audience Comms & Journey Strategy within Asset & Wealth Management, you will define how we plan, activate, and optimize communications across markets, channels, and moments. You will sit at the intersection of audience insight, media strategy, creative systems, and performance analytics, shaping how messaging works—not just where media runs.

Job Responsibilities

• Lead global audience communications and journey strategy across paid, owned, and earned touchpoints.
• Translate business and brand ambition into clear, inspiring comms architectures—defining audience priorities, channel roles, message hierarchy, and sequencing.
• Set the standard for how communications are planned, not just executed.
• Build end‑to‑end audience journeys that reflect how people actually move across channels and over time.
• Define how messages should evolve across awareness, consideration, and conversion—and when they should change.
• Use real performance signals to proactively recommend message shifts, rotations, sequencing changes, and audience reprioritization.
• Partner closely with analytics and performance teams to move beyond reporting into true comms intelligence.
• Read the story behind the data—why a message worked, where it stalled, and what to do next.
• Build narratives that connect message strategy to business outcomes and influence senior stakeholders.
• Act as a senior thought partner to global and regional marketers, media leads, creative teams, and agency partners.
• Mentor and develop comms planning talent, bringing an agency‑style culture of curiosity and rigor in‑house.

Required Qualifications, Capabilities, and Skills

• 10+ years in comms planning, connections planning, or audience strategy, with significant leadership experience at a global media agency.
• Deep understanding of how audiences engage across channels, platforms, and moments.
• Hands‑on experience with DCO, modular creative, and message‑level optimization.
• Strong analytical fluency—able to interrogate performance data and turn it into strategic action.
• Proven ability to work shoulder‑to‑shoulder with creative teams and understand modern creative systems.
• Experience operating at global scale in complex organizations.

Preferred Qualifications, Capabilities, and Skills

• Experience in regulated or high‑consideration categories (e.g., financial services).
• Familiarity with advanced measurement approaches (incrementality, experimentation, attribution).
• Experience building or evolving in‑house strategy capabilities.