The Community Marketing team unifies and amplifies initiatives that build trust in communities, empower consumers, and strengthen relationships with Chase customers.

As a Vice President Community Marketing Strategy Lead in the Consumer Bank, you will play a critical role in advancing JPMorgan Chase’s American Growth Agenda, with a focus on financial health, economic opportunity, and community impact. You will develop and execute integrated marketing strategies that amplify the firm’s commitment to long-term American prosperity, drive engagement with key audiences, and position Chase as a national leader in financial education and inclusion. In this role, you will be shaping and driving our financial health and community marketing strategies, ensuring alignment with business objectives, and staying on top of market trends. You are a strategic thinker with a proven track record in delivering measurable results, leveraging data-driven insights to identify growth opportunities, and building brand affinity with targeted audiences.

Job Responsibilities

• Develop and implement multi-channel marketing strategies to support the American Growth Agenda, including the “American Dream” initiative, financial health programs, and related social impact pillars.
• Partner with cross-functional teams (e.g., Community, Digital, Communications, Policy, Product) to ensure cohesive messaging and alignment with firmwide objectives.
• Lead the creation and amplification of content that educates, inspires, and empowers consumers on their financial journey—across youth, families, and adults at all life stages.
• Design and execute campaigns that promote access to banking, financial education excellence, and retirement security, leveraging digital platforms, community programs, and strategic partnerships.
• Support the launch and growth of national initiatives such as “Million Dreams,” ensuring marketing efforts drive measurable impact and engagement.
• Use data-driven insights to segment audiences, personalize messaging, and optimize campaign performance.
• Collaborate with the Center for Financial Growth and Innovation (CFGI) and other Centers of Excellence to drive innovation in marketing approaches and tools.
• Monitor industry trends, regulatory changes, and competitive activity to inform strategy and maintain Chase’s leadership position.
• Measure and report on marketing effectiveness, adjusting strategies to maximize reach, engagement, and outcomes.

Required qualifications, capabilities and skills

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 8+ years of experience in marketing strategy
• Proven track record of developing and executing integrated marketing campaigns with measurable results
• Strong understanding of financial health, community engagement, and economic mobility topics
• Experience working with cross-functional teams and managing complex stakeholder relationships
• Excellent communication, storytelling, and project management skills
• Data-driven mindset with experience in audience segmentation, analytics, and campaign optimization
• Passion for advancing financial inclusion and making a positive social impact
• Excels at thinking holistically and managing multiple initiatives simultaneously within tight deadlines
• Proficient in Power Point and Excel

Preferred qualifications, capabilities and skills

• MBA or advanced degree
• Financial services, social impact or related industry experience

Additional Information:

20% travel